HISTORY OF ADVERTISING TRUST — Charity Commission profile

01 Identity

Registration and reporting

Registration status: Registered
Reporting status: Submission Received
Charity type: Charitable company
Registered: 17 July 1978
Removed: Not supplied
Company number supplied: 01354445
Financial period: 1 January 2025 – 31 December 2025
Latest income: £451,984
Latest expenditure: £392,220
Gift Aid: Yes
Owns or uses land: No
In administration: No
Insolvent: No
CIO: No

Public contact address: The History of Advertising Trust, Unit 12, The Raveningham Centre, Beccles Road, Raveningham, NORWICH

Website recorded by the regulator: www.hatads.org.uk (displayed as text)

02 Activities

What the charity does

The History of Advertising Trust is the largest archive of UK advertising material in the world and is an educational Trust formed in 1976, becoming a registered charity in 1978. It encourages and subsidises the study of UK advertising and brand communications. Through HAT Archive, it rescues, preserves and conserves the industry's history and its best work.

03 Official extract

Charity Annual Return History

Fin Period Start Date: 1 January 2025
Fin Period End Date: 31 December 2025
Ar Cycle Reference: AR25
Reporting Due Date: 31 October 2026
Date Annual Return Received: 9 June 2026
Date Accounts Received: 9 June 2026
Total Gross Income: £451,984
Total Gross Expenditure: £392,220

Fin Period Start Date: 1 January 2024
Fin Period End Date: 31 December 2024
Ar Cycle Reference: AR24
Reporting Due Date: 31 October 2025
Date Annual Return Received: 28 May 2025
Date Accounts Received: 28 May 2025
Total Gross Income: £352,161
Total Gross Expenditure: £341,490

Fin Period Start Date: 1 January 2023
Fin Period End Date: 31 December 2023
Ar Cycle Reference: AR23
Reporting Due Date: 31 October 2024
Date Annual Return Received: 22 May 2024
Date Accounts Received: 22 May 2024
Total Gross Income: £320,231
Total Gross Expenditure: £316,407

Fin Period Start Date: 1 January 2022
Fin Period End Date: 31 December 2022
Ar Cycle Reference: AR22
Reporting Due Date: 31 October 2023
Date Annual Return Received: 25 May 2023
Date Accounts Received: 25 May 2023
Total Gross Income: £311,333
Total Gross Expenditure: £349,726

Fin Period Start Date: 1 January 2021
Fin Period End Date: 31 December 2021
Ar Cycle Reference: AR21
Reporting Due Date: 31 October 2022
Date Annual Return Received: 26 May 2022
Date Accounts Received: 26 May 2022
Total Gross Income: £345,123
Total Gross Expenditure: £325,558

04 Official extract

Charity Annual Return Parta

Latest Fin Period Submitted Ind: Yes
Fin Period Order Number: 1
Ar Cycle Reference: AR25
Fin Period Start Date: 1 January 2025
Fin Period End Date: 31 December 2025
Ar Due Date: 31 October 2026
Ar Received Date: 9 June 2026
Total Gross Income: £451,984
Total Gross Expenditure: £392,220
Grant Making Is Main Activity: No
Count Govt Contracts: 0
Count Govt Grants: £0
Charity Has Trading Subsidiary: No
Does Trustee Receive Any Benefit: No
Trustee Payments Acting As Trustee: No
Trustee Receives Payments Services: No
Trustee Receives Other Benefit: No
Trustee Resigned Employment: No
Employees Salary Over 60k: No
Count Volunteers: 3

Latest Fin Period Submitted Ind: No
Fin Period Order Number: 2
Ar Cycle Reference: AR24
Fin Period Start Date: 1 January 2024
Fin Period End Date: 31 December 2024
Ar Due Date: 31 October 2025
Ar Received Date: 28 May 2025
Total Gross Income: £352,161
Total Gross Expenditure: £341,490
Grant Making Is Main Activity: No
Count Govt Contracts: 0
Count Govt Grants: £0
Charity Has Trading Subsidiary: No
Does Trustee Receive Any Benefit: No
Trustee Payments Acting As Trustee: No
Trustee Receives Payments Services: No
Trustee Receives Other Benefit: No
Trustee Resigned Employment: Yes
Employees Salary Over 60k: No
Count Volunteers: 3

Latest Fin Period Submitted Ind: No
Fin Period Order Number: 3
Ar Cycle Reference: AR23
Fin Period Start Date: 1 January 2023
Fin Period End Date: 31 December 2023
Ar Due Date: 31 October 2024
Ar Received Date: 22 May 2024
Total Gross Income: £320,231
Total Gross Expenditure: £316,407
Grant Making Is Main Activity: No
Count Govt Contracts: 0
Count Govt Grants: £0
Charity Has Trading Subsidiary: No
Does Trustee Receive Any Benefit: No
Trustee Payments Acting As Trustee: No
Trustee Receives Payments Services: No
Trustee Receives Other Benefit: No
Trustee Resigned Employment: No
Employees Salary Over 60k: No
Count Volunteers: 2

Latest Fin Period Submitted Ind: No
Fin Period Order Number: 4
Ar Cycle Reference: AR22
Fin Period Start Date: 1 January 2022
Fin Period End Date: 31 December 2022
Ar Due Date: 31 October 2023
Ar Received Date: 25 May 2023
Total Gross Income: £311,333
Total Gross Expenditure: £349,726
Charity Raises Funds From Public: Yes
Charity Professional Fundraiser: No
Charity Commercial Participator: No
Charity Receives Govt Funding Contracts: No
Charity Receives Govt Funding Grants: Yes
Count Govt Grants: £1
Income From Government Grants: £3,500
Charity Has Trading Subsidiary: No
Does Trustee Receive Any Benefit: No
Trustee Resigned Employment: No
Employees Salary Over 60k: No
Count Volunteers: 3

Latest Fin Period Submitted Ind: No
Fin Period Order Number: 5
Ar Cycle Reference: AR21
Fin Period Start Date: 1 January 2021
Fin Period End Date: 31 December 2021
Ar Due Date: 31 October 2022
Ar Received Date: 26 May 2022
Total Gross Income: £345,123
Total Gross Expenditure: £325,558
Charity Raises Funds From Public: No
Charity Receives Govt Funding Contracts: No
Charity Receives Govt Funding Grants: No
Charity Has Trading Subsidiary: No
Does Trustee Receive Any Benefit: No
Trustee Resigned Employment: No
Employees Salary Over 60k: No
Count Volunteers: 4

05 Official extract

Charity Area Of Operation

Geographic Area Type: Local Authority
Geographic Area Description: Norfolk
Welsh Ind: No

06 Official extract

Charity Classification

Classification Code: 309
Classification Type: How
Classification Description: Acts As An Umbrella Or Resource Body

Classification Code: 109
Classification Type: What
Classification Description: Arts/culture/heritage/science

Classification Code: 204
Classification Type: Who
Classification Description: People Of A Particular Ethnic Or Racial Origin

Classification Code: 201
Classification Type: Who
Classification Description: Children/young People

Classification Code: 102
Classification Type: What
Classification Description: Education/training

Classification Code: 207
Classification Type: Who
Classification Description: The General Public/mankind

Classification Code: 112
Classification Type: What
Classification Description: Environment/conservation/heritage

Classification Code: 306
Classification Type: How
Classification Description: Provides Services

Classification Code: 308
Classification Type: How
Classification Description: Sponsors Or Undertakes Research

Classification Code: 203
Classification Type: Who
Classification Description: People With Disabilities

Classification Code: 113
Classification Type: What
Classification Description: Economic/community Development/employment

07 Official extract

Charity Event History

Charity Name: HISTORY OF ADVERTISING TRUST
Charity Event Order: 1
Event Type: Standard registration
Date Of Event: 1978-07-17T00:00:00

08 Official extract

Charity Governing Document

Governing Document Description: MEMORANDUM AND ARTICLES OF ASSOCIATION INCORPORATED 23RD FEBRUARY 1978AS AMENDED BY SPECIAL RESOLUTION(S) DATED 09 MAY 2017 as amended on 05 Oct 2021
Charitable Objects: TO ADVANCE THE EDUCATION OF THE PUBLIC IN FIELDS OF THE HISTORY AND SIGNIFICANCE OF ADVERTISING AND MARKETING AND THE DEVELOPMENT OF THE ADVERTISING INDUSTRY.
Area Of Benefit: NOT DEFINED

09 Official extract

Charity Other Names

Charity Name Id: 97270
Charity Name Type: Working name
Charity Name: HAT

Charity Name Id: 97279
Charity Name Type: Working name
Charity Name: HAT ARCHIVE

10 Official extract

Charity Policy

Policy Name: Bullying and harassment policy and procedures

Policy Name: Risk management

Policy Name: Internal charity financial controls policy and procedures

Policy Name: Complaints policy and procedures

Policy Name: Trustee expenses policy and procedures

Policy Name: Serious incident reporting policy and procedures

Policy Name: Investing charity funds policy and procedures

Policy Name: Safeguarding policy and procedures

Policy Name: Volunteer management

Policy Name: Paying staff

Policy Name: Trustee conflicts of interest policy and procedures

Policy Name: Internal risk management policy and procedures

Policy Name: Financial reserves policy and procedures