01 Identity
Registration and reporting
- Registration status
- Registered
- Reporting status
- Submission Received
- Charity type
- Charitable company
- Registered
- 23 August 2002
- Removed
- Not supplied
- Company number supplied
- 04402961
- Financial period
- 1 January 2025 – 31 December 2025
- Latest income
- £850,674
- Latest expenditure
- £1,043,314
- Gift Aid
- Yes
- Owns or uses land
- Yes
- In administration
- No
- Insolvent
- No
- CIO
- No
Public contact address: Museum of Brands, 111-117 Lancaster Road, London, W11 1QT
Website recorded by the regulator: www.museumofbrands.com (displayed as text)
02 Activities
What the charity does
The object of the charity are to advance the education of the public in design and in particular the subjects of advertising and packaging history. Establish and maintain a museum of advertising and packaging to be open to the public for displaying exhibitions.
03 Official extract
Charity Annual Return History
- Fin Period Start Date
- 1 January 2025
- Fin Period End Date
- 31 December 2025
- Ar Cycle Reference
- AR25
- Reporting Due Date
- 31 October 2026
- Date Annual Return Received
- 30 October 2026
- Date Accounts Received
- 30 October 2026
- Total Gross Income
- £850,674
- Total Gross Expenditure
- £1,043,314
- Fin Period Start Date
- 1 January 2024
- Fin Period End Date
- 31 December 2024
- Ar Cycle Reference
- AR24
- Reporting Due Date
- 31 October 2025
- Date Annual Return Received
- 30 October 2025
- Date Accounts Received
- 30 October 2025
- Total Gross Income
- £784,012
- Total Gross Expenditure
- £942,950
- Fin Period Start Date
- 1 January 2023
- Fin Period End Date
- 31 December 2023
- Ar Cycle Reference
- AR23
- Reporting Due Date
- 31 October 2024
- Date Annual Return Received
- 17 June 2024
- Date Accounts Received
- 17 June 2024
- Total Gross Income
- £984,899
- Total Gross Expenditure
- £983,208
- Fin Period Start Date
- 1 January 2022
- Fin Period End Date
- 31 December 2022
- Ar Cycle Reference
- AR22
- Reporting Due Date
- 31 October 2023
- Date Annual Return Received
- 23 June 2023
- Date Accounts Received
- 23 June 2023
- Total Gross Income
- £793,009
- Total Gross Expenditure
- £901,358
- Fin Period Start Date
- 1 January 2021
- Fin Period End Date
- 31 December 2021
- Ar Cycle Reference
- AR21
- Reporting Due Date
- 31 October 2022
- Date Annual Return Received
- 31 December 2022
- Date Accounts Received
- 31 December 2022
- Total Gross Income
- £800,790
- Total Gross Expenditure
- £528,099
04 Official extract
Charity Annual Return Parta
- Latest Fin Period Submitted Ind
- Yes
- Fin Period Order Number
- 1
- Ar Cycle Reference
- AR25
- Fin Period Start Date
- 1 January 2025
- Fin Period End Date
- 31 December 2025
- Ar Due Date
- 31 October 2026
- Ar Received Date
- 30 October 2026
- Total Gross Income
- £850,674
- Total Gross Expenditure
- £1,043,314
- Grant Making Is Main Activity
- No
- Count Govt Contracts
- 0
- Count Govt Grants
- £0
- Charity Has Trading Subsidiary
- Yes
- Trustee Also Director Of Subsidiary
- Yes
- Does Trustee Receive Any Benefit
- No
- Trustee Payments Acting As Trustee
- No
- Trustee Receives Payments Services
- No
- Trustee Receives Other Benefit
- No
- Trustee Resigned Employment
- No
- Employees Salary Over 60k
- No
- Count Volunteers
- 28
- Latest Fin Period Submitted Ind
- No
- Fin Period Order Number
- 2
- Ar Cycle Reference
- AR24
- Fin Period Start Date
- 1 January 2024
- Fin Period End Date
- 31 December 2024
- Ar Due Date
- 31 October 2025
- Ar Received Date
- 30 October 2025
- Total Gross Income
- £784,012
- Total Gross Expenditure
- £942,950
- Grant Making Is Main Activity
- No
- Count Govt Contracts
- 0
- Count Govt Grants
- £0
- Charity Has Trading Subsidiary
- Yes
- Trustee Also Director Of Subsidiary
- Yes
- Does Trustee Receive Any Benefit
- No
- Trustee Payments Acting As Trustee
- No
- Trustee Receives Payments Services
- No
- Trustee Receives Other Benefit
- No
- Trustee Resigned Employment
- No
- Employees Salary Over 60k
- No
- Count Volunteers
- 35
- Latest Fin Period Submitted Ind
- No
- Fin Period Order Number
- 3
- Ar Cycle Reference
- AR23
- Fin Period Start Date
- 1 January 2023
- Fin Period End Date
- 31 December 2023
- Ar Due Date
- 31 October 2024
- Ar Received Date
- 17 June 2024
- Total Gross Income
- £984,899
- Total Gross Expenditure
- £983,208
- Grant Making Is Main Activity
- No
- Count Govt Contracts
- 0
- Count Govt Grants
- £0
- Charity Has Trading Subsidiary
- Yes
- Trustee Also Director Of Subsidiary
- Yes
- Does Trustee Receive Any Benefit
- No
- Trustee Payments Acting As Trustee
- No
- Trustee Receives Payments Services
- No
- Trustee Receives Other Benefit
- No
- Trustee Resigned Employment
- No
- Employees Salary Over 60k
- No
- Count Volunteers
- 97
- Latest Fin Period Submitted Ind
- No
- Fin Period Order Number
- 4
- Ar Cycle Reference
- AR22
- Fin Period Start Date
- 1 January 2022
- Fin Period End Date
- 31 December 2022
- Ar Due Date
- 31 October 2023
- Ar Received Date
- 23 June 2023
- Total Gross Income
- £793,009
- Total Gross Expenditure
- £901,358
- Charity Raises Funds From Public
- Yes
- Charity Professional Fundraiser
- No
- Charity Commercial Participator
- No
- Charity Receives Govt Funding Contracts
- No
- Charity Receives Govt Funding Grants
- Yes
- Count Govt Grants
- £3
- Income From Government Grants
- £12,543
- Charity Has Trading Subsidiary
- Yes
- Trustee Also Director Of Subsidiary
- Yes
- Does Trustee Receive Any Benefit
- No
- Trustee Resigned Employment
- No
- Employees Salary Over 60k
- No
- Count Volunteers
- 128
- Latest Fin Period Submitted Ind
- No
- Fin Period Order Number
- 5
- Ar Cycle Reference
- AR21
- Fin Period Start Date
- 1 January 2021
- Fin Period End Date
- 31 December 2021
- Ar Due Date
- 31 October 2022
- Ar Received Date
- 31 December 2022
- Total Gross Income
- £800,790
- Total Gross Expenditure
- £528,099
- Charity Raises Funds From Public
- Yes
- Charity Professional Fundraiser
- No
- Charity Commercial Participator
- No
- Charity Receives Govt Funding Contracts
- No
- Charity Receives Govt Funding Grants
- Yes
- Count Govt Grants
- £44
- Income From Government Grants
- £433,319
- Charity Has Trading Subsidiary
- Yes
- Trustee Also Director Of Subsidiary
- Yes
- Does Trustee Receive Any Benefit
- No
- Trustee Resigned Employment
- No
- Employees Salary Over 60k
- No
- Count Volunteers
- 96
05 Official extract
Charity Annual Return Partb
- Latest Fin Period Submitted Ind
- Yes
- Fin Period Order Number
- 1
- Ar Cycle Reference
- AR25
- Fin Period Start Date
- 1 January 2025
- Fin Period End Date
- 31 December 2025
- Ar Due Date
- 31 October 2026
- Ar Received Date
- 30 October 2026
- Income Donations And Legacies
- 118657
- Income Other Trading Activities
- 356183
- Income Charitable Activities
- 373687
- Income Investments
- 2147
- Income Other
- 0
- Income Total Income And Endowments
- 850674
- Income Legacies
- 0
- Income Endowments
- 0
- Expenditure Raising Funds
- £24,838
- Expenditure Charitable Expenditure
- £627,658
- Expenditure Other
- 390818
- Expenditure Total
- 1043314
- Expenditure Investment Management
- 0
- Expenditure Grants Institution
- 1600
- Expenditure Governance
- 7145
- Expenditure Support Costs
- 0
- Expenditure Depreciation
- 28454
- Gain Loss Investment
- 2147
- Gain Loss Pension Fund
- 0
- Gain Loss Revaluation Fixed Investment
- -980
- Gain Loss Other
- 0
- Reserves
- £169,427
- Assets Total Fixed
- 206984
- Assets Own Use
- 206984
- Assets Long Term Investment
- 0
- Defined Benefit Pension Scheme
- 0
- Assets Other Assets
- £159,534
- Assets Total Liabilities
- £495,125
- Assets Current Investment
- 0
- Assets Total Assets And Liabilities
- −£128,607
- Creditors One Year Total Current
- 136025
- Creditors Falling Due After One Year
- 359100
- Assets Cash
- £14,906
- Funds Endowment
- 0
- Funds Unrestricted
- -143607
- Funds Restricted
- 15000
- Funds Total
- -128607
- Count Employees
- 11
- Consolidated Accounts
- Yes
- Latest Fin Period Submitted Ind
- No
- Fin Period Order Number
- 2
- Ar Cycle Reference
- AR24
- Fin Period Start Date
- 1 January 2024
- Fin Period End Date
- 31 December 2024
- Ar Due Date
- 31 October 2025
- Ar Received Date
- 30 October 2025
- Income Donations And Legacies
- 92501
- Income Other Trading Activities
- 380129
- Income Charitable Activities
- 308130
- Income Investments
- 3252
- Income Other
- 0
- Income Total Income And Endowments
- 784012
- Income Legacies
- 0
- Income Endowments
- 0
- Expenditure Raising Funds
- £31,829
- Expenditure Charitable Expenditure
- £584,796
- Expenditure Other
- 326325
- Expenditure Total
- 942950
- Expenditure Investment Management
- 0
- Expenditure Grants Institution
- 0
- Expenditure Governance
- 0
- Expenditure Support Costs
- 0
- Expenditure Depreciation
- 29971
- Gain Loss Investment
- 0
- Gain Loss Pension Fund
- 0
- Gain Loss Revaluation Fixed Investment
- 0
- Gain Loss Other
- 0
- Reserves
- £47,313
- Assets Total Fixed
- 234457
- Assets Own Use
- 234457
- Assets Long Term Investment
- 0
- Defined Benefit Pension Scheme
- 0
- Assets Other Assets
- £264,205
- Assets Total Liabilities
- £445,369
- Assets Current Investment
- 0
- Assets Total Assets And Liabilities
- £53,293
- Creditors One Year Total Current
- 143952
- Creditors Falling Due After One Year
- 301417
- Assets Cash
- £72,913
- Funds Endowment
- 0
- Funds Unrestricted
- 47313
- Funds Restricted
- 5980
- Funds Total
- 53293
- Count Employees
- 13
- Consolidated Accounts
- Yes
- Latest Fin Period Submitted Ind
- No
- Fin Period Order Number
- 3
- Ar Cycle Reference
- AR23
- Fin Period Start Date
- 1 January 2023
- Fin Period End Date
- 31 December 2023
- Ar Due Date
- 31 October 2024
- Ar Received Date
- 17 June 2024
- Income Donations And Legacies
- 263705
- Income Other Trading Activities
- 386506
- Income Charitable Activities
- 291449
- Income Investments
- 2774
- Income Other
- 40465
- Income Total Income And Endowments
- 984899
- Income Legacies
- 0
- Income Endowments
- 0
- Expenditure Raising Funds
- £31,829
- Expenditure Charitable Expenditure
- £951,379
- Expenditure Other
- 0
- Expenditure Total
- 983208
- Expenditure Investment Management
- 0
- Expenditure Grants Institution
- 0
- Expenditure Governance
- 4745
- Expenditure Support Costs
- 0
- Expenditure Depreciation
- 32992
- Gain Loss Investment
- 0
- Gain Loss Pension Fund
- 0
- Gain Loss Revaluation Fixed Investment
- 0
- Gain Loss Other
- 0
- Reserves
- £169,427
- Assets Total Fixed
- 263189
- Assets Own Use
- 263189
- Assets Long Term Investment
- 0
- Defined Benefit Pension Scheme
- 0
- Assets Other Assets
- £460,478
- Assets Total Liabilities
- £532,300
- Assets Current Investment
- 0
- Assets Total Assets And Liabilities
- £191,367
- Creditors One Year Total Current
- 190883
- Creditors Falling Due After One Year
- 341417
- Assets Cash
- £241,639
- Funds Endowment
- 0
- Funds Unrestricted
- 169427
- Funds Restricted
- 21940
- Funds Total
- 191367
- Count Employees
- 13
- Consolidated Accounts
- Yes
- Latest Fin Period Submitted Ind
- No
- Fin Period Order Number
- 4
- Ar Cycle Reference
- AR22
- Fin Period Start Date
- 1 January 2022
- Fin Period End Date
- 31 December 2022
- Ar Due Date
- 31 October 2023
- Ar Received Date
- 23 June 2023
- Income Donations And Legacies
- 199232
- Income Other Trading Activities
- 310804
- Income Charitable Activities
- 225763
- Income Investments
- 240
- Income Other
- 56970
- Income Total Income And Endowments
- 793009
- Income Legacies
- 0
- Income Endowments
- 0
- Expenditure Raising Funds
- £33,829
- Expenditure Charitable Expenditure
- £867,529
- Expenditure Other
- 0
- Expenditure Total
- 901358
- Expenditure Investment Management
- 0
- Expenditure Grants Institution
- 0
- Expenditure Governance
- 3708
- Expenditure Support Costs
- 56434
- Expenditure Depreciation
- 32829
- Gain Loss Investment
- 0
- Gain Loss Pension Fund
- 0
- Gain Loss Revaluation Fixed Investment
- 0
- Gain Loss Other
- 0
- Reserves
- £174,244
- Assets Total Fixed
- 284451
- Assets Own Use
- 284451
- Assets Long Term Investment
- 0
- Defined Benefit Pension Scheme
- 0
- Assets Other Assets
- £682,091
- Assets Total Liabilities
- £776,866
- Assets Current Investment
- 0
- Assets Total Assets And Liabilities
- £189,676
- Creditors One Year Total Current
- 395449
- Creditors Falling Due After One Year
- 381417
- Assets Cash
- £303,626
- Funds Endowment
- 0
- Funds Unrestricted
- 174244
- Funds Restricted
- 15432
- Funds Total
- 189676
- Count Employees
- 13
- Consolidated Accounts
- Yes
- Latest Fin Period Submitted Ind
- No
- Fin Period Order Number
- 5
- Ar Cycle Reference
- AR21
- Fin Period Start Date
- 1 January 2021
- Fin Period End Date
- 31 December 2021
- Ar Due Date
- 31 October 2022
- Ar Received Date
- 31 December 2022
- Income Donations And Legacies
- 576648
- Income Other Trading Activities
- 122588
- Income Charitable Activities
- 101554
- Income Investments
- 0
- Income Other
- 0
- Income Total Income And Endowments
- 800790
- Income Legacies
- 0
- Income Endowments
- 0
- Expenditure Raising Funds
- £41,584
- Expenditure Charitable Expenditure
- £218,452
- Expenditure Other
- 268063
- Expenditure Total
- 528099
- Expenditure Investment Management
- 0
- Expenditure Grants Institution
- 0
- Expenditure Governance
- 2300
- Expenditure Support Costs
- 59617
- Expenditure Depreciation
- 43585
- Gain Loss Investment
- 0
- Gain Loss Pension Fund
- 0
- Gain Loss Revaluation Fixed Investment
- 0
- Gain Loss Other
- 0
- Reserves
- £242,821
- Assets Total Fixed
- 315378
- Assets Own Use
- 315378
- Assets Long Term Investment
- 0
- Defined Benefit Pension Scheme
- 0
- Assets Other Assets
- £610,706
- Assets Total Liabilities
- £628,059
- Assets Current Investment
- 0
- Assets Total Assets And Liabilities
- £298,025
- Creditors One Year Total Current
- 206642
- Creditors Falling Due After One Year
- 421417
- Assets Cash
- £392,520
- Funds Endowment
- 0
- Funds Unrestricted
- 242821
- Funds Restricted
- 55204
- Funds Total
- 298025
- Count Employees
- 12
- Consolidated Accounts
- Yes
06 Official extract
Charity Area Of Operation
- Geographic Area Type
- Local Authority
- Geographic Area Description
- Kensington And Chelsea
- Parent Geographic Area Type
- Metropolitan Counties
- Parent Geographic Area Description
- Greater London
- Welsh Ind
- No
07 Official extract
Charity Classification
- Classification Code
- 207
- Classification Type
- Who
- Classification Description
- The General Public/mankind
- Classification Code
- 109
- Classification Type
- What
- Classification Description
- Arts/culture/heritage/science
- Classification Code
- 307
- Classification Type
- How
- Classification Description
- Provides Advocacy/advice/information
- Classification Code
- 102
- Classification Type
- What
- Classification Description
- Education/training
08 Official extract
Charity Event History
- Charity Name
- MUSEUM OF BRANDS
- Charity Event Order
- 1
- Event Type
- Standard registration
- Date Of Event
- 2002-08-23T00:00:00
09 Official extract
Charity Governing Document
- Governing Document Description
- MEMORANDUM AND ARTICLES OF ASSOCIATION INCORPORATED 25 MARCH 2002 AS AMENDED 19 AUGUST 2002 AND 30 JUNE 2006 as amended on 23 May 2019
- Charitable Objects
- THE OBJECTS OF THE CHARITY ARE TO ADVANCE THE EDUCATION OF THE PUBLIC IN DESIGN AND IN PARTICULAR THE SUBJECTS OF ADVERTISING AND PACKAGING. (PLEASE SEE COPY OF THE SPECIAL RESOLUTION ON FILE FOR DETAILS).
- Area Of Benefit
- NATIONAL
10 Official extract
Charity Other Names
- Charity Name Id
- 402517
- Charity Name Type
- Previous name
- Charity Name
- MUSEUM OF BRANDS, PACKAGING AND ADVERTISING
- Charity Name Id
- 402520
- Charity Name Type
- Previous name
- Charity Name
- MUSEUM OF PACKAGING AND ADVERTISING
11 Official extract
Charity Policy
- Policy Name
- Social media policy and procedures
- Policy Name
- Conflicting interests
- Policy Name
- Trustee conflicts of interest policy and procedures
- Policy Name
- Bullying and harassment policy and procedures
- Policy Name
- Internal charity financial controls policy and procedures
- Policy Name
- Risk management
- Policy Name
- Trustee expenses policy and procedures
- Policy Name
- Financial reserves policy and procedures
- Policy Name
- Safeguarding policy and procedures
- Policy Name
- Serious incident reporting policy and procedures
- Policy Name
- Complaints policy and procedures
- Policy Name
- Internal risk management policy and procedures
- Policy Name
- Complaints handling
- Policy Name
- Safeguarding vulnerable beneficiaries
- Policy Name
- Volunteer management
- Policy Name
- Paying staff