01 Identity
Registration and reporting
- Registration status
- Registered
- Reporting status
- Submission Received
- Charity type
- Charitable company
- Registered
- 8 October 2008
- Removed
- Not supplied
- Company number supplied
- 06627531
- Financial period
- 1 April 2024 – 31 March 2025
- Latest income
- £2,632,469
- Latest expenditure
- £2,680,687
- Gift Aid
- No
- Owns or uses land
- Yes
- In administration
- No
- Insolvent
- No
- CIO
- No
Public contact address: A New Direction, Good Growth Hub, 1-28 Echo Building, East Bay Lane, London, E15 2SJ
Website recorded by the regulator: www.anewdirection.org.uk (displayed as text)
02 Activities
What the charity does
The advancement of education by promoting, improving and developing creative learning and access to creative and cultural resources in schools, communities, Local Authority and organisations supporting education.
03 Official extract
Charity Annual Return History
- Fin Period Start Date
- 1 April 2024
- Fin Period End Date
- 31 March 2025
- Ar Cycle Reference
- AR25
- Reporting Due Date
- 31 January 2026
- Date Annual Return Received
- 18 August 2025
- Date Accounts Received
- 18 August 2025
- Total Gross Income
- £2,632,469
- Total Gross Expenditure
- £2,680,687
- Fin Period Start Date
- 1 April 2023
- Fin Period End Date
- 31 March 2024
- Ar Cycle Reference
- AR24
- Reporting Due Date
- 31 January 2025
- Date Annual Return Received
- 21 November 2024
- Date Accounts Received
- 21 November 2024
- Total Gross Income
- £2,451,106
- Total Gross Expenditure
- £2,715,750
- Fin Period Start Date
- 1 April 2022
- Fin Period End Date
- 31 March 2023
- Ar Cycle Reference
- AR23
- Reporting Due Date
- 31 January 2024
- Date Annual Return Received
- 16 November 2023
- Date Accounts Received
- 16 November 2023
- Total Gross Income
- £3,238,396
- Total Gross Expenditure
- £3,211,714
- Fin Period Start Date
- 1 April 2021
- Fin Period End Date
- 31 March 2022
- Ar Cycle Reference
- AR22
- Reporting Due Date
- 31 January 2023
- Date Annual Return Received
- 4 November 2022
- Date Accounts Received
- 4 November 2022
- Total Gross Income
- £3,205,614
- Total Gross Expenditure
- £3,414,703
- Fin Period Start Date
- 1 April 2020
- Fin Period End Date
- 31 March 2021
- Ar Cycle Reference
- AR21
- Reporting Due Date
- 31 January 2022
- Date Annual Return Received
- 17 November 2021
- Date Accounts Received
- 17 November 2021
- Total Gross Income
- £2,871,759
- Total Gross Expenditure
- £2,856,889
04 Official extract
Charity Annual Return Parta
- Latest Fin Period Submitted Ind
- Yes
- Fin Period Order Number
- 1
- Ar Cycle Reference
- AR25
- Fin Period Start Date
- 1 April 2024
- Fin Period End Date
- 31 March 2025
- Ar Due Date
- 31 January 2026
- Ar Received Date
- 18 August 2025
- Total Gross Income
- £2,632,469
- Total Gross Expenditure
- £2,680,687
- Grant Making Is Main Activity
- No
- Count Govt Contracts
- 2
- Count Govt Grants
- £3
- Income From Government Contracts
- 206612
- Income From Government Grants
- £2,206,957
- Charity Has Trading Subsidiary
- No
- Does Trustee Receive Any Benefit
- Yes
- Trustee Payments Acting As Trustee
- No
- Trustee Receives Payments Services
- Yes
- Trustee Receives Other Benefit
- No
- Trustee Resigned Employment
- No
- Employees Salary Over 60k
- Yes
- Count Salary Band 60001 70000
- 2
- Count Salary Band 70001 80000
- 1
- Count Volunteers
- 0
- Latest Fin Period Submitted Ind
- No
- Fin Period Order Number
- 2
- Ar Cycle Reference
- AR24
- Fin Period Start Date
- 1 April 2023
- Fin Period End Date
- 31 March 2024
- Ar Due Date
- 31 January 2025
- Ar Received Date
- 21 November 2024
- Total Gross Income
- £2,451,106
- Total Gross Expenditure
- £2,715,750
- Grant Making Is Main Activity
- No
- Count Govt Contracts
- 1
- Count Govt Grants
- £1
- Income From Government Contracts
- 280306
- Income From Government Grants
- £24,480
- Charity Has Trading Subsidiary
- No
- Does Trustee Receive Any Benefit
- Yes
- Trustee Payments Acting As Trustee
- No
- Trustee Receives Payments Services
- Yes
- Trustee Receives Other Benefit
- No
- Trustee Resigned Employment
- No
- Employees Salary Over 60k
- Yes
- Count Salary Band 60001 70000
- 1
- Count Salary Band 70001 80000
- 1
- Count Volunteers
- 0
- Latest Fin Period Submitted Ind
- No
- Fin Period Order Number
- 3
- Ar Cycle Reference
- AR23
- Fin Period Start Date
- 1 April 2022
- Fin Period End Date
- 31 March 2023
- Ar Due Date
- 31 January 2024
- Ar Received Date
- 16 November 2023
- Total Gross Income
- £3,238,396
- Total Gross Expenditure
- £3,211,714
- Grant Making Is Main Activity
- No
- Count Govt Contracts
- 18
- Count Govt Grants
- £684,532
- Income From Government Contracts
- 610898
- Income From Government Grants
- £1,848,056
- Charity Has Trading Subsidiary
- No
- Does Trustee Receive Any Benefit
- No
- Trustee Payments Acting As Trustee
- No
- Trustee Receives Payments Services
- No
- Trustee Receives Other Benefit
- No
- Trustee Resigned Employment
- No
- Employees Salary Over 60k
- Yes
- Count Salary Band 60001 70000
- 1
- Count Salary Band 70001 80000
- 1
- Count Volunteers
- 1
- Latest Fin Period Submitted Ind
- No
- Fin Period Order Number
- 4
- Ar Cycle Reference
- AR22
- Fin Period Start Date
- 1 April 2021
- Fin Period End Date
- 31 March 2022
- Ar Due Date
- 31 January 2023
- Ar Received Date
- 4 November 2022
- Total Gross Income
- £3,205,614
- Total Gross Expenditure
- £3,414,703
- Charity Raises Funds From Public
- No
- Charity Receives Govt Funding Contracts
- Yes
- Count Govt Contracts
- 3
- Charity Receives Govt Funding Grants
- Yes
- Count Govt Grants
- £5
- Income From Government Contracts
- 509073
- Income From Government Grants
- £2,386,511
- Charity Has Trading Subsidiary
- No
- Does Trustee Receive Any Benefit
- No
- Trustee Resigned Employment
- Yes
- Employees Salary Over 60k
- Yes
- Count Salary Band 60001 70000
- 1
- Count Volunteers
- 0
- Latest Fin Period Submitted Ind
- No
- Fin Period Order Number
- 5
- Ar Cycle Reference
- AR21
- Fin Period Start Date
- 1 April 2020
- Fin Period End Date
- 31 March 2021
- Ar Due Date
- 31 January 2022
- Ar Received Date
- 17 November 2021
- Total Gross Income
- £2,871,759
- Total Gross Expenditure
- £2,856,889
- Charity Raises Funds From Public
- No
- Charity Receives Govt Funding Contracts
- Yes
- Count Govt Contracts
- 3
- Charity Receives Govt Funding Grants
- Yes
- Count Govt Grants
- £7
- Income From Government Contracts
- 180501
- Income From Government Grants
- £2,466,776
- Charity Has Trading Subsidiary
- No
- Does Trustee Receive Any Benefit
- No
- Trustee Resigned Employment
- No
- Employees Salary Over 60k
- Yes
- Count Salary Band 60001 70000
- 1
- Count Volunteers
- 0
05 Official extract
Charity Annual Return Partb
- Latest Fin Period Submitted Ind
- Yes
- Fin Period Order Number
- 1
- Ar Cycle Reference
- AR25
- Fin Period Start Date
- 1 April 2024
- Fin Period End Date
- 31 March 2025
- Ar Due Date
- 31 January 2026
- Ar Received Date
- 18 August 2025
- Income Donations And Legacies
- 45000
- Income Other Trading Activities
- 0
- Income Charitable Activities
- 2580269
- Income Investments
- 7200
- Income Other
- 0
- Income Total Income And Endowments
- 2632469
- Income Legacies
- 0
- Income Endowments
- 0
- Expenditure Raising Funds
- £19,665
- Expenditure Charitable Expenditure
- £2,661,022
- Expenditure Other
- 0
- Expenditure Total
- 2680687
- Expenditure Investment Management
- 0
- Expenditure Grants Institution
- 0
- Expenditure Governance
- 24338
- Expenditure Support Costs
- 124480
- Expenditure Depreciation
- 26162
- Gain Loss Investment
- 0
- Gain Loss Pension Fund
- 0
- Gain Loss Revaluation Fixed Investment
- 0
- Gain Loss Other
- 0
- Reserves
- £590,216
- Assets Total Fixed
- 51060
- Assets Own Use
- 51060
- Assets Long Term Investment
- 0
- Defined Benefit Pension Scheme
- 0
- Assets Other Assets
- £979,473
- Assets Total Liabilities
- £357,655
- Assets Current Investment
- 0
- Assets Total Assets And Liabilities
- £672,878
- Creditors One Year Total Current
- 357655
- Creditors Falling Due After One Year
- 0
- Assets Cash
- £768,560
- Funds Endowment
- 0
- Funds Unrestricted
- 641937
- Funds Restricted
- 30941
- Funds Total
- 672878
- Count Employees
- 28
- Charity Only Accounts
- Yes
- Latest Fin Period Submitted Ind
- No
- Fin Period Order Number
- 2
- Ar Cycle Reference
- AR24
- Fin Period Start Date
- 1 April 2023
- Fin Period End Date
- 31 March 2024
- Ar Due Date
- 31 January 2025
- Ar Received Date
- 21 November 2024
- Income Donations And Legacies
- 43912
- Income Other Trading Activities
- 0
- Income Charitable Activities
- 2405303
- Income Investments
- 1891
- Income Other
- 0
- Income Total Income And Endowments
- 2451106
- Income Legacies
- 0
- Income Endowments
- 0
- Expenditure Raising Funds
- £29,640
- Expenditure Charitable Expenditure
- £2,686,110
- Expenditure Other
- 0
- Expenditure Total
- 2715750
- Expenditure Investment Management
- 0
- Expenditure Grants Institution
- 0
- Expenditure Governance
- 35368
- Expenditure Support Costs
- 426086
- Expenditure Depreciation
- 30157
- Gain Loss Investment
- 0
- Gain Loss Pension Fund
- 0
- Gain Loss Revaluation Fixed Investment
- 0
- Gain Loss Other
- 0
- Reserves
- £547,916
- Assets Total Fixed
- 55667
- Assets Own Use
- 55667
- Assets Long Term Investment
- 0
- Defined Benefit Pension Scheme
- 0
- Assets Other Assets
- £1,279,935
- Assets Total Liabilities
- £614,504
- Assets Current Investment
- 0
- Assets Total Assets And Liabilities
- £721,098
- Creditors One Year Total Current
- 614504
- Creditors Falling Due After One Year
- 0
- Assets Cash
- £1,060,788
- Funds Endowment
- 0
- Funds Unrestricted
- 634226
- Funds Restricted
- 86872
- Funds Total
- 721098
- Count Employees
- 31
- Charity Only Accounts
- Yes
- Latest Fin Period Submitted Ind
- No
- Fin Period Order Number
- 3
- Ar Cycle Reference
- AR23
- Fin Period Start Date
- 1 April 2022
- Fin Period End Date
- 31 March 2023
- Ar Due Date
- 31 January 2024
- Ar Received Date
- 16 November 2023
- Income Donations And Legacies
- 85282
- Income Other Trading Activities
- 0
- Income Charitable Activities
- 3152285
- Income Investments
- 829
- Income Other
- 0
- Income Total Income And Endowments
- 3238396
- Income Legacies
- 0
- Income Endowments
- 0
- Expenditure Raising Funds
- £36,896
- Expenditure Charitable Expenditure
- £3,174,818
- Expenditure Other
- 0
- Expenditure Total
- 3211714
- Expenditure Investment Management
- 0
- Expenditure Grants Institution
- 0
- Expenditure Governance
- 19353
- Expenditure Support Costs
- 520388
- Expenditure Depreciation
- 91678
- Gain Loss Investment
- 0
- Gain Loss Pension Fund
- 0
- Gain Loss Revaluation Fixed Investment
- 0
- Gain Loss Other
- 0
- Reserves
- £441,934
- Assets Total Fixed
- 115868
- Assets Own Use
- 115868
- Assets Long Term Investment
- 0
- Defined Benefit Pension Scheme
- 0
- Assets Other Assets
- £1,284,010
- Assets Total Liabilities
- £414,136
- Assets Current Investment
- 0
- Assets Total Assets And Liabilities
- £985,742
- Creditors One Year Total Current
- 414136
- Creditors Falling Due After One Year
- 0
- Assets Cash
- £1,284,010
- Funds Endowment
- 0
- Funds Unrestricted
- 888648
- Funds Restricted
- 97094
- Funds Total
- 985742
- Count Employees
- 36
- Charity Only Accounts
- Yes
- Latest Fin Period Submitted Ind
- No
- Fin Period Order Number
- 4
- Ar Cycle Reference
- AR22
- Fin Period Start Date
- 1 April 2021
- Fin Period End Date
- 31 March 2022
- Ar Due Date
- 31 January 2023
- Ar Received Date
- 4 November 2022
- Income Donations And Legacies
- 230
- Income Other Trading Activities
- 0
- Income Charitable Activities
- 3205274
- Income Investments
- 0
- Income Other
- 110
- Income Total Income And Endowments
- 3205614
- Income Legacies
- 0
- Income Endowments
- 0
- Expenditure Raising Funds
- £36,968
- Expenditure Charitable Expenditure
- £3,377,735
- Expenditure Other
- 0
- Expenditure Total
- 3414703
- Expenditure Investment Management
- 0
- Expenditure Grants Institution
- 0
- Expenditure Governance
- 0
- Expenditure Support Costs
- 473243
- Expenditure Depreciation
- 95171
- Gain Loss Investment
- 0
- Gain Loss Pension Fund
- 0
- Gain Loss Revaluation Fixed Investment
- 0
- Gain Loss Other
- 0
- Reserves
- £501,079
- Assets Total Fixed
- 144203
- Assets Own Use
- 144203
- Assets Long Term Investment
- 0
- Defined Benefit Pension Scheme
- 0
- Assets Other Assets
- £1,347,421
- Assets Total Liabilities
- £532,564
- Assets Current Investment
- 0
- Assets Total Assets And Liabilities
- £959,060
- Creditors One Year Total Current
- 490746
- Creditors Falling Due After One Year
- 41818
- Assets Cash
- £1,113,535
- Funds Endowment
- 0
- Funds Unrestricted
- 501079
- Funds Restricted
- 457981
- Funds Total
- 959060
- Count Employees
- 33
- Charity Only Accounts
- Yes
- Latest Fin Period Submitted Ind
- No
- Fin Period Order Number
- 5
- Ar Cycle Reference
- AR21
- Fin Period Start Date
- 1 April 2020
- Fin Period End Date
- 31 March 2021
- Ar Due Date
- 31 January 2022
- Ar Received Date
- 17 November 2021
- Income Donations And Legacies
- 0
- Income Other Trading Activities
- 0
- Income Charitable Activities
- 2871322
- Income Investments
- 437
- Income Other
- 0
- Income Total Income And Endowments
- 2871759
- Income Legacies
- 0
- Income Endowments
- 0
- Expenditure Raising Funds
- £44,921
- Expenditure Charitable Expenditure
- £2,811,968
- Expenditure Other
- 0
- Expenditure Total
- 2856889
- Expenditure Investment Management
- 0
- Expenditure Grants Institution
- 0
- Expenditure Governance
- 0
- Expenditure Support Costs
- 396856
- Expenditure Depreciation
- 100599
- Gain Loss Investment
- 0
- Gain Loss Pension Fund
- 0
- Gain Loss Revaluation Fixed Investment
- 0
- Gain Loss Other
- 0
- Reserves
- £518,243
- Assets Total Fixed
- 223602
- Assets Own Use
- 223602
- Assets Long Term Investment
- 0
- Defined Benefit Pension Scheme
- 0
- Assets Other Assets
- £1,638,242
- Assets Total Liabilities
- £693,695
- Assets Current Investment
- 0
- Assets Total Assets And Liabilities
- £1,168,149
- Creditors One Year Total Current
- 588942
- Creditors Falling Due After One Year
- 104753
- Assets Cash
- £1,113,621
- Funds Endowment
- 0
- Funds Unrestricted
- 518243
- Funds Restricted
- 649906
- Funds Total
- 1168149
- Count Employees
- 29
- Charity Only Accounts
- Yes
06 Official extract
Charity Area Of Operation
- Geographic Area Type
- Region
- Geographic Area Description
- Throughout London
- Welsh Ind
- No
07 Official extract
Charity Classification
- Classification Code
- 205
- Classification Type
- Who
- Classification Description
- Other Charities Or Voluntary Bodies
- Classification Code
- 308
- Classification Type
- How
- Classification Description
- Sponsors Or Undertakes Research
- Classification Code
- 307
- Classification Type
- How
- Classification Description
- Provides Advocacy/advice/information
- Classification Code
- 201
- Classification Type
- Who
- Classification Description
- Children/young People
- Classification Code
- 104
- Classification Type
- What
- Classification Description
- Disability
- Classification Code
- 309
- Classification Type
- How
- Classification Description
- Acts As An Umbrella Or Resource Body
- Classification Code
- 306
- Classification Type
- How
- Classification Description
- Provides Services
- Classification Code
- 203
- Classification Type
- Who
- Classification Description
- People With Disabilities
- Classification Code
- 102
- Classification Type
- What
- Classification Description
- Education/training
- Classification Code
- 207
- Classification Type
- Who
- Classification Description
- The General Public/mankind
- Classification Code
- 101
- Classification Type
- What
- Classification Description
- General Charitable Purposes
08 Official extract
Charity Event History
- Charity Name
- A NEW DIRECTION LONDON LIMITED
- Charity Event Order
- 2
- Event Type
- Asset transfer in
- Date Of Event
- 2024-03-20T00:00:00
- Reason
- Removed by application
- Assoc Organisation Number
- 5126117
- Assoc Registered Charity Number
- 1180114
- Assoc Charity Name
- ARTISTS IN RESIDENCE
- Charity Name
- A NEW DIRECTION LONDON LIMITED
- Charity Event Order
- 1
- Event Type
- Standard registration
- Date Of Event
- 2008-10-08T00:00:00
09 Official extract
Charity Governing Document
- Governing Document Description
- MEMORANDUM AND ARTICLES INCORPORATED 23/06/2008NOW ARTICLES ADOPTED BY SPECIAL RESOLUTION DATED 04/12/2013
- Charitable Objects
- THE ADVANCEMENT OF EDUCATION IN PARTICULAR (WITHOUT PREJUDICE TO THE GENERALITY) BY PROMOTING, IMPROVING AND DEVELOPING CREATIVE LEARNING AND ACCESS TO CREATIVE AND CULTURAL RESOURCES IN SCHOOLS AND COMMUNITIES, LOCAL EDUCATION AUTHORITIES AND OTHER ORGANISATIONS SUPPORTING OR PROVIDING EDUCATION IN THE UK OR ELSEWHERE..
- Area Of Benefit
- NATIONAL
10 Official extract
Charity Policy
- Policy Name
- Internal charity financial controls policy and procedures
- Policy Name
- Investment
- Policy Name
- Internal risk management policy and procedures
- Policy Name
- Trustee conflicts of interest policy and procedures
- Policy Name
- Complaints policy and procedures
- Policy Name
- Complaints handling
- Policy Name
- Serious incident reporting policy and procedures
- Policy Name
- Risk management
- Policy Name
- Conflicting interests
- Policy Name
- Trustee expenses policy and procedures
- Policy Name
- Social media policy and procedures
- Policy Name
- Bullying and harassment policy and procedures
- Policy Name
- Financial reserves policy and procedures
- Policy Name
- Safeguarding policy and procedures
- Policy Name
- Investing charity funds policy and procedures
- Policy Name
- Paying staff
- Policy Name
- Safeguarding vulnerable beneficiaries