MTV Staying Alive UK — Charity Commission profile

01 Identity

Registration and reporting

Registration status: Registered
Reporting status: Submission Received
Charity type: Charitable company
Registered: 8 February 2011
Removed: Not supplied
Company number supplied: 07364172
Financial period: 1 January 2025 – 31 December 2025
Latest income: £11,572
Latest expenditure: £69,195
Gift Aid: Yes
Owns or uses land: No
In administration: No
Insolvent: No
CIO: No

Public contact address: 17-29 HAWLEY CRESCENT, CAMDEN, LONDON, NW1 8TT

Website recorded by the regulator: www.mtvstayingalive.org (displayed as text)

02 Activities

What the charity does

MTV Staying Alive UK is an international charity, working to save lives through storytelling. We create innovative mass media, which fuses social and health messaging into youth-relevant formats. Through powerful storytelling, MTV Staying Alive UK engages young people with life-changing information, and shifts the attitudes and social norms that drive behaviours.

03 Official extract

Charity Annual Return History

Fin Period Start Date: 1 January 2025
Fin Period End Date: 31 December 2025
Ar Cycle Reference: AR25
Reporting Due Date: 31 October 2026
Date Annual Return Received: 28 September 2026
Total Gross Income: £11,572
Total Gross Expenditure: £69,195

Fin Period Start Date: 1 January 2024
Fin Period End Date: 31 December 2024
Ar Cycle Reference: AR24
Reporting Due Date: 31 October 2025
Date Annual Return Received: 4 September 2025
Date Accounts Received: 4 September 2025
Total Gross Income: £55,362
Total Gross Expenditure: £118,847

Fin Period Start Date: 1 January 2023
Fin Period End Date: 31 December 2023
Ar Cycle Reference: AR23
Reporting Due Date: 31 October 2024
Date Annual Return Received: 3 October 2024
Date Accounts Received: 3 October 2024
Total Gross Income: £449,354
Total Gross Expenditure: £635,498

Fin Period Start Date: 1 January 2022
Fin Period End Date: 31 December 2022
Ar Cycle Reference: AR22
Reporting Due Date: 31 October 2023
Date Annual Return Received: 17 October 2023
Date Accounts Received: 17 October 2023
Total Gross Income: £382,074
Total Gross Expenditure: £213,903

Fin Period Start Date: 1 January 2021
Fin Period End Date: 31 December 2021
Ar Cycle Reference: AR21
Reporting Due Date: 31 October 2022
Date Annual Return Received: 25 August 2022
Date Accounts Received: 25 August 2022
Total Gross Income: £238,287
Total Gross Expenditure: £247,356

04 Official extract

Charity Annual Return Parta

Latest Fin Period Submitted Ind: Yes
Fin Period Order Number: 1
Ar Cycle Reference: AR25
Fin Period Start Date: 1 January 2025
Fin Period End Date: 31 December 2025
Ar Due Date: 31 October 2026
Ar Received Date: 28 September 2026
Total Gross Income: £11,572
Total Gross Expenditure: £69,195
Grant Making Is Main Activity: No
Count Govt Contracts: 0
Count Govt Grants: £0
Charity Has Trading Subsidiary: No
Does Trustee Receive Any Benefit: No
Trustee Payments Acting As Trustee: No
Trustee Receives Payments Services: No
Trustee Receives Other Benefit: No
Trustee Resigned Employment: No
Employees Salary Over 60k: No
Count Volunteers: 0

Latest Fin Period Submitted Ind: No
Fin Period Order Number: 2
Ar Cycle Reference: AR24
Fin Period Start Date: 1 January 2024
Fin Period End Date: 31 December 2024
Ar Due Date: 31 October 2025
Ar Received Date: 4 September 2025
Total Gross Income: £55,362
Total Gross Expenditure: £118,847
Grant Making Is Main Activity: No
Count Govt Contracts: 0
Count Govt Grants: £0
Charity Has Trading Subsidiary: No
Does Trustee Receive Any Benefit: No
Trustee Payments Acting As Trustee: No
Trustee Receives Payments Services: No
Trustee Receives Other Benefit: No
Trustee Resigned Employment: No
Employees Salary Over 60k: No
Count Volunteers: 0

Latest Fin Period Submitted Ind: No
Fin Period Order Number: 3
Ar Cycle Reference: AR23
Fin Period Start Date: 1 January 2023
Fin Period End Date: 31 December 2023
Ar Due Date: 31 October 2024
Ar Received Date: 3 October 2024
Total Gross Income: £449,354
Total Gross Expenditure: £635,498
Grant Making Is Main Activity: No
Count Govt Contracts: 0
Count Govt Grants: £0
Charity Has Trading Subsidiary: No
Does Trustee Receive Any Benefit: No
Trustee Payments Acting As Trustee: No
Trustee Receives Payments Services: No
Trustee Receives Other Benefit: No
Trustee Resigned Employment: No
Employees Salary Over 60k: No
Count Volunteers: 0

Latest Fin Period Submitted Ind: No
Fin Period Order Number: 4
Ar Cycle Reference: AR22
Fin Period Start Date: 1 January 2022
Fin Period End Date: 31 December 2022
Ar Due Date: 31 October 2023
Ar Received Date: 17 October 2023
Total Gross Income: £382,074
Total Gross Expenditure: £213,903
Charity Raises Funds From Public: Yes
Charity Professional Fundraiser: No
Charity Commercial Participator: No
Grant Making Is Main Activity: Yes
Charity Receives Govt Funding Contracts: No
Charity Receives Govt Funding Grants: No
Charity Has Trading Subsidiary: No
Does Trustee Receive Any Benefit: No
Trustee Resigned Employment: No
Employees Salary Over 60k: No
Count Volunteers: 0

Latest Fin Period Submitted Ind: No
Fin Period Order Number: 5
Ar Cycle Reference: AR21
Fin Period Start Date: 1 January 2021
Fin Period End Date: 31 December 2021
Ar Due Date: 31 October 2022
Ar Received Date: 25 August 2022
Total Gross Income: £238,287
Total Gross Expenditure: £247,356
Charity Raises Funds From Public: No
Grant Making Is Main Activity: Yes
Charity Receives Govt Funding Contracts: No
Charity Receives Govt Funding Grants: No
Charity Has Trading Subsidiary: No
Does Trustee Receive Any Benefit: No
Trustee Resigned Employment: No
Employees Salary Over 60k: No
Count Volunteers: 0

05 Official extract

Charity Area Of Operation

Geographic Area Type: Local Authority
Geographic Area Description: City Of London
Parent Geographic Area Type: Metropolitan Counties
Parent Geographic Area Description: Greater London
Welsh Ind: No

06 Official extract

Charity Classification

Classification Code: 302
Classification Type: How
Classification Description: Makes Grants To Organisations

Classification Code: 307
Classification Type: How
Classification Description: Provides Advocacy/advice/information

Classification Code: 201
Classification Type: Who
Classification Description: Children/young People

Classification Code: 306
Classification Type: How
Classification Description: Provides Services

Classification Code: 103
Classification Type: What
Classification Description: The Advancement Of Health Or Saving Of Lives

Classification Code: 301
Classification Type: How
Classification Description: Makes Grants To Individuals

Classification Code: 102
Classification Type: What
Classification Description: Education/training

07 Official extract

Charity Event History

Charity Name: MTV Staying Alive UK
Charity Event Order: 1
Event Type: Standard registration
Date Of Event: 2011-02-08T00:00:00

08 Official extract

Charity Governing Document

Governing Document Description: MEMORANDUM 02 SEP 2010 as amended on 23 Nov 2020 as amended on 18 Sept 2025 as amended on 25 Aug 1926
Charitable Objects: (1) To protect, preserve and advance health, and save lives, particularly among other things by enabling young people to make informed choices about their health and wellbeing; (2) To increase awareness and knowledge by providing information to educate young people around the world for the public benefit by raising awareness and building knowledge of public health, social and economic inequality, environmental protection, law and social policy;(3) To fight discrimination and stigma faced by people because of their gender, sexual orientation, health status, colour, race, ethnicity or any other reason;(4) To encourage young people to take concrete action to improve their lives;(5) To promote safe sex among young people, particularly among other things by promoting sexual reproductive health and rights, building awareness of HIV and sexually transmitted infections and how to prevent such infections, and increasing knowledge of contraception and planned pregnancy; and(6) To promote other charitable purposes as may be determined, subject to the approval of the Commission.?

09 Official extract

Charity Other Names

Charity Name Id: 441219
Charity Name Type: Previous name
Charity Name: MTV STAYING ALIVE UK

Charity Name Id: 704690
Charity Name Type: Previous name
Charity Name: Staying Alive UK

10 Official extract

Charity Policy

Policy Name: Trustee expenses policy and procedures

Policy Name: Safeguarding policy and procedures

Policy Name: Complaints handling

Policy Name: Social media policy and procedures

Policy Name: Conflicting interests

Policy Name: Serious incident reporting policy and procedures

Policy Name: Trustee conflicts of interest policy and procedures

Policy Name: Complaints policy and procedures

Policy Name: Paying staff

Policy Name: Financial reserves policy and procedures

Policy Name: Engaging external speakers at charity events policy and procedures

Policy Name: Internal risk management policy and procedures

Policy Name: Risk management

Policy Name: Bullying and harassment policy and procedures

Policy Name: Internal charity financial controls policy and procedures

Policy Name: Safeguarding vulnerable beneficiaries

Policy Name: Investing charity funds policy and procedures