Private Limited Company

WHICH? LIMITED

ActiveCompany 00677665United Kingdom
Bulk record snapshot1 AUG 2026Source details →

Registered office

2 MARYLEBONE ROAD, LONDON, NW1 4DF
Incorporated13 December 1960
Company age65 years

TXT In plain English

Company description

BritDB description

WHICH? LIMITED is a UK company whose Companies House status is “Active” and whose registered company type is “Private Limited Company”. Incorporated on 13 December 1960; registered for 65 years. Its primary declared activity is 58142 · Publishing of consumer and business journals and periodicals, with 1 additional SIC activity reported.

This BritDB profile also contains linked public records: 1 PSC record, 30 trade marks. This description is assembled from public data, is not a reliability assessment, and should be checked against the cited sources before a legally significant decision.

Prepared from public dataChecked 31 August 2026 · 11 profile sources connected
How this description is built →
i

Web facts are never added from a name match alone. Internet enrichment requires the exact Companies House ID in Wikidata, and ambiguous results are excluded.

01 Company overview

Identity and registration

Snapshot 1 August 2026
Official name
WHICH? LIMITED
Company number
00677665
Company type
Private Limited Company
Status
Active
Country of origin
United Kingdom
Dissolution date
Not supplied
Accounts category
FULL
Mortgage charges
0 total · 0 outstanding · 0 satisfied
Limited partnership members
0 general · 0 limited
i

A registered office is not necessarily a trading location. The address is reproduced from the Companies House bulk record and should be interpreted in that legal context.

02 Filing dates

Accounts and statements

Companies House
AccountsBulk record

Last accounts made up to

30 June 2025

Next accounts due

31 March 2027
Confirmation statementBulk record

Last statement made up to

1 December 2025

Next statement due

15 December 2026
Filing source and official link

BritDB does not infer overdue status when the source does not state it.

03 Workforce reporting

Gender pay gap

Reporting year 2025–2026
Employer size250 to 499
Median hourly gap10.0%
Mean hourly gap15.6%
Submitted2 April 2026
Submission deadline5 April 2026
Submission timingSubmitted by deadline
Median bonus gap
2.5%
Mean bonus gap
5.6%
Women receiving bonus
87.0%
Men receiving bonus
88.0%
Women in top quartile
29.0%
Women in upper middle quartile
58.0%
Women in lower middle quartile
57.0%
Women in lower quartile
43.0%
Earlier reporting years (7)
  1. 250 to 49920.7% median hourly gap
  2. 250 to 49913.5% median hourly gap
  3. 250 to 49914.0% median hourly gap
  4. 500 to 99912.5% median hourly gap
  5. 250 to 4997.7% median hourly gap
  6. 250 to 49917.1% median hourly gap
  7. 250 to 49915.0% median hourly gap
i

Positive gaps mean men were paid more; negative gaps mean women were paid more. These figures are employer-reported and describe the workforce distribution, not equal pay for the same job. The company link uses the exact Companies House number supplied by the service.

04 Supplier payments

Payment practices and performance

Period to 30 June 2026
Average time to pay22.0 days
Paid within 30 days93.0%
Paid after 60 days0.0%
Not paid within terms15.0%
Reporting period
1 January 2026 – 30 June 2026
Filed
21 July 2026
Shortest standard term
30 days
Longest standard term
Not supplied
E-invoicing offered
No
Supply-chain finance
Not offered
Payment codes
No
Construction retentions
No qualifying construction contracts
Complete reported payment fields
Policy regime
Regime-3
Financial period started
1 July 2025
Qualifying contracts
Yes
Payments made
Yes
Invoice value paid within 30 days
£10,518,381
Invoice value paid in 31–60 days
£1,005,031
Invoice value paid after 60 days
£1,885
Invoice value paid outside agreed terms
£1,396,162
Invoices paid in 31–60 days
7.0%
Invoices unpaid due to dispute
0.0%
Maximum contractual payment period
30 days
Supplier-list charging policy
No
Supplier-list charges made
No
Reported terms and dispute process
  1. Standard payment terms

    Where Which? operates its relationships on its own terms, the standard contractual length of time for payment of invoices is 30 days. Some suppliers have a higher term and some have a lower term. The maximum length of time applied during the reporting period was 30 days. There were no changes to the standard payment terms during the reporting period.

  2. Dispute resolution process

    Complaints or concerns relating to payment practices will, in the first instance, be considered and/or investigated by the Finance Team following
    receipt. Disputes are handled on a case by case basis with appropriate input
    from the relationship manager, Group Risk and Group Legal as considered necessary. Supplier correspondence relating to invoices, changes to details and complaints should be sent directly to the Finance Team via email.

Earlier payment reports (11 shown)
  1. 25.0 average days to pay14.0% outside terms
  2. 15.0 average days to pay30.0% outside terms
  3. 19.0 average days to pay18.0% outside terms
  4. 20.0 average days to pay15.0% outside terms
  5. 18.0 average days to pay15.0% outside terms
  6. 18.0 average days to pay11.0% outside terms
  7. 16.0 average days to pay19.0% outside terms
  8. 15.0 average days to pay29.0% outside terms
  9. 20.0 average days to pay14.0% outside terms
  10. 20.0 average days to pay16.0% outside terms
  11. 20.0 average days to pay13.0% outside terms
i

This is a company-submitted statutory disclosure, not a credit rating. BritDB preserves the reporting period and links the report only through the Companies House number supplied by the official service. Percentages describe payments made during that period and may change in later reports.

05 Supply-chain transparency

Modern slavery statement

Statement year 2025
Organisation
WHICH? LIMITED
Group submission
Yes
Parent organisation
CONSUMERS' ASSOCIATION
Statement period
1 July 2024 – 30 June 2025
Approved
24 September 2025
Sectors
Charitable / not-for-profit activities Consumer services, including accommodation, hospitality, tourism and leisure Media, publishing, arts and entertainment

Organisation structure

Covered in the statement

Policies

Covered in the statement

Risk assessment

Covered in the statement

Due diligence

Covered in the statement

Training

Covered in the statement

Goals and KPIs

Covered in the statement

Full statement information supplied to the registry
Reported turnover band
£60 million to £100 million
Years producing statements
More than 5 years
ILO indicators included
Not answered
Registry record updated
16 October 2025

Policies described

Freedom of workers to terminate employment Freedom of movement Freedom of association Prohibits any threat of violence, harassment and intimidation Prohibits compulsory overtime Prohibits discrimination

Training described

Other

Worker engagement and working conditions

Your suppliers Workers within your organisation

Grievance mechanisms

Using anonymous whistleblowing services, such as a helpline or mobile phone app Through trade unions or other worker representative groups

Other monitoring

Our culture encourages people to call out discrimination, harassment and victimisation. Our anonymous employee survey is a forum for staff to raise concerns including those relating to modern slavery

Demonstrated progress

Each year, we commit ourselves to achieve a set of goals for the upcoming financial year which are shared with our Group Audit and Risk Committee. During our financial year 2024/25, we continued to monitor our initial set of key performance indicators to assess our modern slavery risk and track the overall effectiveness of our measures to eradicate it in our business and minimise the risk of it in our supply chain.

i

A registry entry records what the organisation declared in its statement. It is not an independent audit. Group statements can cover several companies; BritDB preserves each exact source-supplied company-number link and excludes approver names and email addresses.

06 Data protection

ICO fee-payer registration

Candidate match
Tier 3

Which? Limited

Registration Z7154913

Registered from
23 September 2002
Current end date
22 September 2026
!

This is a candidate association, not an official Companies House link. The ICO file supplies no company number. The organisation name and postcode uniquely matched this company in the current snapshot. BritDB excludes all DPO contact fields and does not publish unmatched personal entries.

TM UK trade marks

Exact owner-name matches

30 records
Registered · UK00003168330

Which? Trusted traders

Owner Which? Limited · classes 9,16,35,36,37,38,39,40,41,42,43,44,45

Filed / designated
7 June 2016
Valid until / renewal due
7 June 2026
Open BritTM →
Registered · UK00003161950

WHICH? TRUSTED TRADER

Owner Which? Limited · classes 9,16,35,36,37,38,39,40,41,42,43,44,45

Filed / designated
28 April 2016
Valid until / renewal due
28 April 2026
Open BritTM →
Registered · UK00003161966

WHICH? TRUSTED TRADER

Owner Which? Limited · classes 9,16,35,36,37,38,39,40,41,42,43,44,45

Filed / designated
28 April 2016
Valid until / renewal due
28 April 2026
Open BritTM →
Registered · UK00003135251

WHICH? CAR

Owner Which? Limited · classes 35

Filed / designated
9 November 2015
Valid until / renewal due
9 November 2025
Open BritTM →
Registered · UK00003134582

Which?

Owner Which? Limited · classes 9,16,35,36,38,39,41,42,43,44,45

Filed / designated
4 November 2015
Valid until / renewal due
4 November 2025
Open BritTM →
Registered · UK00003130754

WHICH? REVIEWS

Owner Which? Limited · classes 9,16,35,36,38,39,41,42,43,44,45

Filed / designated
9 October 2015
Valid until / renewal due
9 October 2025
Open BritTM →
Registered · UK00003130755

WHICH? ADVICE

Owner Which? Limited · classes 9,16,35,36,38,39,41,42,43,44,45

Filed / designated
9 October 2015
Valid until / renewal due
9 October 2025
Open BritTM →
Registered · UK00003121108

WHICH? BEST BUY TASTE TEST

Owner Which? Limited · classes 9,16,35,38,41,42,45

Filed / designated
6 August 2015
Valid until / renewal due
6 August 2025
Open BritTM →
Registered · UK00003080070

WHICH? LEGAL

Owner Which? Limited · classes 9,16,35,38,41,45

Filed / designated
4 November 2014
Valid until / renewal due
4 November 2024
Open BritTM →
Registered · UK00003080071

WHICH? LEGAL

Owner Which? Limited · classes 9,16,35,38,41,45

Filed / designated
4 November 2014
Valid until / renewal due
4 November 2024
Open BritTM →
Registered · UK00003069595

Which? Insurance Advisers

Owner Which? Limited · classes 35,36,38,41

Filed / designated
21 August 2014
Valid until / renewal due
21 August 2024
Open BritTM →
Registered · UK00003067182

WHICH? MONEY COMPARE

Owner Which? Limited · classes 35

Filed / designated
5 August 2014
Valid until / renewal due
5 August 2024
Open BritTM →
Registered · UK00003067186

MONEY COMPARE

Owner Which? Limited · classes 35

Filed / designated
5 August 2014
Valid until / renewal due
5 August 2024
Open BritTM →
Registered · UK00003067192

Which? Money Compare

Owner Which? Limited · classes 35

Filed / designated
5 August 2014
Valid until / renewal due
5 August 2024
Open BritTM →
Registered · UK00003017431

WHICH? TRUSTED TRADERS

Owner Which? Limited · classes 9,16,35,38,41,42

Filed / designated
9 August 2013
Valid until / renewal due
9 August 2023
Open BritTM →
Registered · UK00003011317

WHICH? LEGAL SERVICE

Owner Which? Limited · classes 9,16,35,38,41,45

Filed / designated
25 June 2013
Valid until / renewal due
25 June 2023
Open BritTM →
Registered · UK00003011321

WHICH? LEGAL SERVICE

Owner Which? Limited · classes 9,16,35,38,41,45

Filed / designated
25 June 2013
Valid until / renewal due
25 June 2023
Open BritTM →
Registered · UK00003000177

WHICH? MORTGAGE ADVISERS

Owner Which? Limited · classes 35,36

Filed / designated
2 April 2013
Valid until / renewal due
2 April 2023
Open BritTM →
Registered · UK00002657886

Which? Mortgage Advisers

Owner Which? Limited · classes 35,36

Filed / designated
26 March 2013
Valid until / renewal due
26 March 2023
Open BritTM →
Registered · UK00002655776

WHICH? WILLS

Owner Which? Limited · classes 16,45

Filed / designated
13 March 2013
Valid until / renewal due
13 March 2023
Open BritTM →
Registered · UK00002656134

Which? University

Owner Which? Limited · classes 9,16,35,38,41,42,45

Filed / designated
13 March 2013
Valid until / renewal due
13 March 2023
Open BritTM →
Registered · UK00002622044

which works for you

Owner Which? Limited · classes 35,39,41

Filed / designated
24 May 2012
Valid until / renewal due
24 May 2022
Open BritTM →
Registered · UK00002622045

WHICH? WORKS FOR YOU

Owner Which? Limited · classes 35,39,41

Filed / designated
24 May 2012
Valid until / renewal due
24 May 2022
Open BritTM →
Registered · UK00002608793

Recommended Provider Which? Enter Category and date here

Owner Which? Limited · classes 9,16,35,36,38,39,41,42,43,44,45

Filed / designated
31 January 2012
Valid until / renewal due
31 January 2022
Open BritTM →
Registered · UK00002608800

Awards 2012 Which? Enter Category Here

Owner Which? Limited · classes 9,16,35,36,38,39,41,42,43,44,45

Filed / designated
31 January 2012
Valid until / renewal due
31 January 2022
Open BritTM →
Registered · UK00002608824

Best Buy Which? Enter Category and date here

Owner Which? Limited · classes 9,16,35,36,38,39,41,42,43,44,45

Filed / designated
31 January 2012
Valid until / renewal due
31 January 2022
Open BritTM →
Registered · UK00002559026

WHICH? TRAVEL

Owner Which? Limited · classes 9,16,35,36,38,39,41,43

Filed / designated
17 September 2010
Valid until / renewal due
17 September 2020
Open BritTM →
Registered · UK00002559045

WHICH? MOBILE

Owner Which? Limited · classes 35

Filed / designated
17 September 2010
Valid until / renewal due
17 September 2020
Open BritTM →
Registered · UK00002556368

which? Mortgage Advisers

Owner Which? Limited · classes 35,36

Filed / designated
19 August 2010
Valid until / renewal due
19 August 2020
Open BritTM →
Registered · UK00002534140

Which? TEST LAB

Owner Which? Limited · classes 35,42

Filed / designated
11 December 2009
Valid until / renewal due
11 December 2019
Open BritTM →
!

This is an exact normalised company-name match, not a registrar-confirmed ownership link. Another legal entity can have the same or a very similar name. UKIPO data is a historical 2018 snapshot; verify the owner and current status before relying on it.

07 Ownership and control

People with significant control

Snapshot 25 August 2026
Current records1
Ceased records0
PSC source and official link →
Corporate entityCurrent

Consumers' Association

  • Owns 75% or more of shares
  • Controls 75% or more of voting rights
  • Can appoint or remove directors
Country registered
England
Legal authority
Companies Act 2006
Legal form
Company Limited By Guarantee
Place registered
England And Wales Companies Registry
Registration number
580128
Notified
6 April 2016
i

PSC records are company-filed public-register information. When the exact same displayed individual name occurs at multiple companies, BritDB offers a non-indexed cross-reference page. It is a name match only, not proof that the records describe the same person. Service addresses and partial dates of birth are deliberately omitted.

08 Charity register

Charity Commission links

Snapshot 25 August 2026
CCEW

No exact company-number link in this snapshot

The Charity Commission extract did not explicitly associate this Companies House number with a charity. BritDB does not use a name-only match to fill the gap.

i

This company-level check covers the Charity Commission for England and Wales. Links are accepted only when the official extract supplies this exact company registration number. Scottish charities now have separate OSCR profiles, but OSCR’s bulk fields do not provide a Companies House number, so BritDB does not infer a company link.

09 Northern Ireland charity register

CCNI exact company links

Snapshot 25 August 2026
CCNI

No unambiguous company-number link found

The CCNI source number did not resolve uniquely to this Companies House record. BritDB did not use a name or address match.

i

CCNI publishes company numbers without a jurisdiction prefix. BritDB links only when the plausible padded UK and NI candidates resolve to exactly one Companies House company.

10 Sanctions screening

UK Sanctions List

Report 28 August 2026
UKSL

No exact business-registration-number link found

The imported UK Sanctions List did not supply this Companies House number as a UK-linked business identifier. BritDB did not attempt a name-only match.

!

No exact link is not sanctions clearance. UK restrictions can apply through ownership or control even where an entity is not separately named. Always use the current official list and obtain appropriate advice for a legally significant decision.

11 Public procurement

Find a Tender links

Snapshot 22 August 2026
FTS

No exact GB-COH link in this snapshot

Find a Tender did not explicitly identify this Companies House number in a procurement party. BritDB did not attempt a name-only match.

i

These links use only the GB-COH identifier supplied in the procurement record. A company may have other public-sector work that is absent, older, below publication thresholds or published without a Companies House identifier.

12 Environmental register

Environment Agency waste registrations

Snapshot 25 August 2026
EA

No exact company-number registration linked

The licensed Environment Agency subset did not contain this exact Companies House number. BritDB did not attempt a name-only match.

i

This is a privacy-reduced, exact-company subset. The full official register also includes sole traders and applicants without a matching Companies House number. Check the current Environment Agency register before relying on registration status.

13 Nature of business

Standard Industrial Classification

SIC 2007

14 Connected public record

Checks beyond the company register

Partial coverage
CCEW

Charity Commission

0 exact company-number links.

Checked
CCNI

Northern Ireland charities

0 unambiguous company-number links.

Checked
FTS

Public contracts

0 procurement processes linked by exact GB-COH identifier.

Checked
EA

Waste register

0 exact company-number registrations.

Checked
GZ

Corporate notices

The Gazette is not yet connected.

Not checked
UKSL

UK Sanctions List

No exact business-registration-number link in this report.

Checked
!

A checked source with no exact link is not a clean bill of health. Unchecked sources remain unknown, while sanctions may also apply through ownership or control of a listed person or entity.

15 Record timeline

Dates in the bulk record

3 events
  1. Confirmation statement

    Latest confirmation statement made up to this date

  2. Accounts

    Latest accounts made up to this date

  3. Incorporation

    Company incorporated

16 Provenance

Sources for this profile

11 sources
CH
Companies House Free Company Data Product

Identity, address, status, dates, SIC, previous names and mortgage totals.

Snapshot 1 August 2026
GPG
UK Gender Pay Gap Service

Annual employer reports linked by the exact source-supplied Companies House number.

8 reporting years
PPR
UK Payment Practices Reporting

Statutory supplier-payment reports linked by the exact source-supplied Companies House number.

12 reports shown
MSS
Modern Slavery Statement Registry

Annual statement summaries linked by exact source company number.

1 linked statement
ICO
ICO Register of Fee Payers

Privacy-reduced candidate associations based on a unique exact name-and-postcode match.

1 candidate record
PSC
Companies House PSC snapshot

Current and ceased significant-control records joined by exact company number.

Snapshot 25 August 2026
CCEW
Charity Commission Register of Charities

Daily England and Wales extract matched only by the official company registration number.

Snapshot 25 August 2026
CCNI
Northern Ireland Register of Charities

Daily CCNI export with company links only where the source number resolves unambiguously.

0 exact links
UKSL
UK Sanctions List

Complete FCDO list checked by exact UK-linked business registration number.

Checked 28 August 2026
FTS
Find a Tender OCDS data

Procurement parties checked only through exact GB-COH identifiers.

0 exact processes
EA
Environment Agency waste register

Licensed subset linked only by exact Companies House number.

0 exact registrations
+
Other registers

Financial regulation and licences.

Not checked yet

Companies House, Charity Commission, OSCR and UK Sanctions List information is public-register data. BritDB reproduces and organises it with source-specific limits; official external links are kept on the dedicated source pages.