TXT In plain English
Company description
IDEAL SHOPPING DIRECT LIMITED is a UK company whose Companies House status is “Liquidation” and whose registered company type is “Private Limited Company”. Incorporated on 15 December 1980; registered for 45 years; registered office reported in SUTTON, SURREY. Its primary declared activity is 47910 · Retail sale via mail order houses or via Internet, with 1 additional SIC activity reported.
This BritDB profile also contains linked public records: 3 PSC records, 30 trade marks. This description is assembled from public data, is not a reliability assessment, and should be checked against the cited sources before a legally significant decision.
Web facts are never added from a name match alone. Internet enrichment requires the exact Companies House ID in Wikidata, and ambiguous results are excluded.
01 Company overview
Identity and registration
- Official name
- IDEAL SHOPPING DIRECT LIMITED
- Company number
- 01534758
- Company type
- Private Limited Company
- Status
- Liquidation
- Country of origin
- United Kingdom
- Dissolution date
- Not supplied
- Accounts category
- FULL
- Mortgage charges
- 26 total · 4 outstanding · 22 satisfied
- Limited partnership members
- 0 general · 0 limited
A registered office is not necessarily a trading location. The address is reproduced from the Companies House bulk record and should be interpreted in that legal context.
02 Filing dates
Accounts and statements
Last accounts made up to
27 December 2020Next accounts due
30 September 2022Last statement made up to
1 September 2021Next statement due
15 September 2022BritDB does not infer overdue status when the source does not state it.
03 Workforce reporting
Gender pay gap
- Median bonus gap
- 0.0%
- Mean bonus gap
- 8.8%
- Women receiving bonus
- 18.1%
- Men receiving bonus
- 22.9%
- Women in top quartile
- 44.7%
- Women in upper middle quartile
- 48.2%
- Women in lower middle quartile
- 56.0%
- Women in lower quartile
- 58.5%
Earlier reporting years (4)
- 500 to 99914.6% median hourly gap
- 500 to 99916.7% median hourly gap
- 500 to 99911.8% median hourly gap
- 500 to 9998.6% median hourly gap
Positive gaps mean men were paid more; negative gaps mean women were paid more. These figures are employer-reported and describe the workforce distribution, not equal pay for the same job. The company link uses the exact Companies House number supplied by the service.
04 Supplier payments
Payment practices and performance
- Reporting period
- 28 June 2021 – 26 December 2021
- Filed
- 12 January 2022
- Shortest standard term
- 60 days
- Longest standard term
- Not supplied
- E-invoicing offered
- Yes
- Supply-chain finance
- Not offered
- Payment codes
- No
- Construction retentions
- No qualifying construction contracts
Complete reported payment fields
- Policy regime
- Regime-1
- Financial period started
- Not supplied
- Qualifying contracts
- Yes
- Payments made
- Yes
- Invoice value paid outside agreed terms
- £0
- Invoices paid in 31–60 days
- 30.0%
- Invoices unpaid due to dispute
- 0.0%
- Maximum contractual payment period
- 60 days
- Supplier-list charging policy
- No
- Supplier-list charges made
- No
Reported terms and dispute process
- Standard payment terms
Standard contractual length of time for payment of invoices is 60 days. Other payment terms exist for specific circumstances.
- Dispute resolution process
Investigated by purchase ledger team in conjunction with other business departments depending on nature of dispute.
Earlier payment reports (7 shown)
- 55.0 average days to pay84.0% outside terms
- 50.0 average days to pay75.0% outside terms
- 64.0 average days to pay92.0% outside terms
- 58.0 average days to pay87.0% outside terms
- 59.0 average days to pay87.0% outside terms
- 59.0 average days to pay89.0% outside terms
- 50.0 average days to pay73.0% outside terms
This is a company-submitted statutory disclosure, not a credit rating. BritDB preserves the reporting period and links the report only through the Companies House number supplied by the official service. Percentages describe payments made during that period and may change in later reports.
05 Global legal identity
Legal Entity Identifier
IDEAL SHOPPING DIRECT LIMITED
LEI 549300XG8AG3TSMXC814 · jurisdiction GB
- Legal form
- 8888
- Entity category
- GENERAL
- Entity created
- Not supplied
- Initial LEI registration
- 5 March 2016
- LEI last updated
- 4 September 2025
- Next renewal
- 8 November 2018
- Managing LOU
- 213800WAVVOPS85N2205
- Other legal names
- IDEAL SHOPPING DIRECT PLC
- Legal address
- IDEAL HOME HOUSE, NEWARK ROAD CAMBRIDGESHIRE, PETERBOROUGH, GB-PTE, PE1 5WG, GB
- Headquarters address
- IDEAL HOME HOUSE, NEWARK ROAD CAMBRIDGESHIRE, PETERBOROUGH, GB-PTE, PE1 5WG, GB
GLEIF parent-reporting exceptions
ULTIMATE ACCOUNTING CONSOLIDATION PARENT
NO_LEI
LEI data provides global legal identity and source-reported relationships, not a credit or regulatory approval. BritDB links Level 1 identities only through GLEIF’s Companies House registration-authority identifier and exact company number; Level 2 parent and fund relationships and reporting exceptions are reproduced as supplied by GLEIF.
TM UK trade marks
Exact owner-name matches
Vibra COACH
Owner Ideal Shopping Direct Limited · classes 28
- Filed / designated
- 7 September 2017
- Valid until / renewal due
- 7 September 2027
CHANGE BY LISA RILEY
Owner Ideal Shopping Direct Limited · classes 3
- Filed / designated
- 30 March 2017
- Valid until / renewal due
- 30 March 2027
ELIFE
Owner Ideal Shopping Direct Limited · classes 12
- Filed / designated
- 6 October 2016
- Valid until / renewal due
- 6 October 2026
OPTI-BEAUTY
Owner Ideal Shopping Direct Limited · classes 3,5
- Filed / designated
- 9 June 2016
- Valid until / renewal due
- 9 June 2026
FABULIFT
Owner Ideal Shopping Direct Limited · classes 3,8,10,21,24
- Filed / designated
- 21 July 2015
- Valid until / renewal due
- 21 July 2025
Get Britain Crafting
Owner Ideal Shopping Direct Limited · classes 35,38,41
- Filed / designated
- 30 July 2014
- Valid until / renewal due
- 30 July 2024
NEAT
Owner Ideal Shopping Direct Limited · classes 16,20,21,22
- Filed / designated
- 11 February 2014
- Valid until / renewal due
- 11 February 2024
mydoodle.COM GET CREATIVE
Owner Ideal Shopping Direct Limited · classes 9,16,35,38,40,41,42
- Filed / designated
- 1 November 2012
- Valid until / renewal due
- 1 November 2022
lovedogs
Owner Ideal Shopping Direct Limited · classes 31
- Filed / designated
- 15 February 2012
- Valid until / renewal due
- 15 February 2022
AnimalBargains.com
Owner Ideal Shopping Direct Limited · classes 35
- Filed / designated
- 4 August 2010
- Valid until / renewal due
- 4 August 2020
GardenBargains
Owner Ideal Shopping Direct Limited · classes 35
- Filed / designated
- 26 April 2010
- Valid until / renewal due
- 26 April 2020
QUICK PICKS Fashion Technology Home and garden Craft Health and Beauty Jewellery
Owner Ideal Shopping Direct Limited · classes 35
- Filed / designated
- 8 December 2009
- Valid until / renewal due
- 8 December 2019
IDEAL WORLD
Owner Ideal Shopping Direct Limited · classes 9,16,35,38,41
- Filed / designated
- 5 November 2009
- Valid until / renewal due
- 5 November 2019
FLEXI-PAY
Owner Ideal Shopping Direct Limited · classes 36
- Filed / designated
- 5 November 2009
- Valid until / renewal due
- 5 November 2019
CREATE AND CRAFT
Owner Ideal Shopping Direct Limited · classes 6,9,16,20,23,24,26,35,38,41
- Filed / designated
- 5 November 2009
- Valid until / renewal due
- 5 November 2019
Diamantaire
Owner Ideal Shopping Direct Limited · classes 14
- Filed / designated
- 26 June 2008
- Valid until / renewal due
- 26 June 2018
YOUR SECRET
Owner Ideal Shopping Direct Limited · classes 25
- Filed / designated
- 14 May 2008
- Valid until / renewal due
- 14 May 2018
Comfort Dreams
Owner Ideal Shopping Direct Limited · classes 11,20,24
- Filed / designated
- 13 November 2007
- Valid until / renewal due
- 13 November 2027
FLEX & SOFT
Owner Ideal Shopping Direct Limited · classes 25
- Filed / designated
- 7 June 2007
- Valid until / renewal due
- 7 June 2027
Emeliax CLASSICS
Owner Ideal Shopping Direct Limited · classes 25,44
- Filed / designated
- 17 February 2006
- Valid until / renewal due
- 17 February 2026
ZZzzzzz SleepGenie
Owner Ideal Shopping Direct Limited · classes 20
- Filed / designated
- 14 December 2005
- Valid until / renewal due
- 14 December 2025
N-VIROSPHERE
Owner Ideal Shopping Direct Limited · classes 11
- Filed / designated
- 14 December 2005
- Valid until / renewal due
- 14 December 2025
JEWELLERY VAULT
Owner Ideal Shopping Direct Limited · classes 9,14,16,35,38,41
- Filed / designated
- 13 December 2004
- Valid until / renewal due
- 13 December 2024
Create AND CRAFT
Owner Ideal Shopping Direct Limited · classes 16,26,35,41
- Filed / designated
- 1 June 2004
- Valid until / renewal due
- 1 June 2024
REACHING OUT
Owner Ideal Shopping Direct Limited · classes 9,35,38,41
- Filed / designated
- 15 May 2000
- Valid until / renewal due
- 15 May 2020
HELP AT HOME
Owner Ideal Shopping Direct Limited · classes 9,16,35,38,41
- Filed / designated
- 15 May 2000
- Valid until / renewal due
- 15 May 2020
in first
Owner Ideal Shopping Direct Limited · classes 9,35,38,41
- Filed / designated
- 30 March 2000
- Valid until / renewal due
- 30 March 2020
MAKER REWARDS
Owner Ideal Shopping Direct Limited · classes 35
- Filed / designated
- 21 December 2017
- Valid until / renewal due
- Not supplied
ANIMAL BARGAINS
Owner Ideal Shopping Direct Limited · classes 35
- Filed / designated
- 23 June 2010
- Valid until / renewal due
- Not supplied
Q
Owner Ideal Shopping Direct Limited · classes 35
- Filed / designated
- 9 December 2009
- Valid until / renewal due
- Not supplied
This is an exact normalised company-name match, not a registrar-confirmed ownership link. Another legal entity can have the same or a very similar name. UKIPO data is a historical 2018 snapshot; verify the owner and current status before relying on it.
06 Ownership and control
People with significant control
Aurelius Alpha Limited
- Owns 75% or more of shares
- Controls 75% or more of voting rights
- Can appoint or remove directors
- Country registered
- England And Wales
- Legal authority
- Companies Act 2006
- Legal form
- Private Limited Company
- Place registered
- Companies House
- Registration number
- 10676634
- Notified
- 24 July 2018
Ideal Shopping Bidco Limited
- Owns 75% or more of shares
- Controls 75% or more of voting rights
- Country registered
- England & Wales
- Legal authority
- Companies Act 2006
- Legal form
- Private Limited Company
- Place registered
- Companies House
- Registration number
- 07530269
- Notified
- 7 April 2016
- Ceased
- 24 July 2018
Mr Stephen Allen SchwarzmanSee 398 companies with this PSC name →
- Has significant influence or control
- Nationality
- American
- Country of residence
- United States
- Notified
- 6 April 2016
- Ceased
- 24 July 2018
PSC records are company-filed public-register information. When the exact same displayed individual name occurs at multiple companies, BritDB offers a non-indexed cross-reference page. It is a name match only, not proof that the records describe the same person. Service addresses and partial dates of birth are deliberately omitted.
07 Charity register
Charity Commission links
No exact company-number link in this snapshot
The Charity Commission extract did not explicitly associate this Companies House number with a charity. BritDB does not use a name-only match to fill the gap.
This company-level check covers the Charity Commission for England and Wales. Links are accepted only when the official extract supplies this exact company registration number. Scottish charities now have separate OSCR profiles, but OSCR’s bulk fields do not provide a Companies House number, so BritDB does not infer a company link.
08 Northern Ireland charity register
CCNI exact company links
No unambiguous company-number link found
The CCNI source number did not resolve uniquely to this Companies House record. BritDB did not use a name or address match.
CCNI publishes company numbers without a jurisdiction prefix. BritDB links only when the plausible padded UK and NI candidates resolve to exactly one Companies House company.
09 Sanctions screening
UK Sanctions List
No exact business-registration-number link found
The imported UK Sanctions List did not supply this Companies House number as a UK-linked business identifier. BritDB did not attempt a name-only match.
No exact link is not sanctions clearance. UK restrictions can apply through ownership or control even where an entity is not separately named. Always use the current official list and obtain appropriate advice for a legally significant decision.
10 Public procurement
Find a Tender links
No exact GB-COH link in this snapshot
Find a Tender did not explicitly identify this Companies House number in a procurement party. BritDB did not attempt a name-only match.
These links use only the GB-COH identifier supplied in the procurement record. A company may have other public-sector work that is absent, older, below publication thresholds or published without a Companies House identifier.
11 Environmental register
Environment Agency waste registrations
No exact company-number registration linked
The licensed Environment Agency subset did not contain this exact Companies House number. BritDB did not attempt a name-only match.
This is a privacy-reduced, exact-company subset. The full official register also includes sole traders and applicants without a matching Companies House number. Check the current Environment Agency register before relying on registration status.
12 Nature of business
Standard Industrial Classification
Television programming and broadcasting activities
13 Connected public record
Checks beyond the company register
Charity Commission
0 exact company-number links.
Northern Ireland charities
0 unambiguous company-number links.
Public contracts
0 procurement processes linked by exact GB-COH identifier.
Waste register
0 exact company-number registrations.
Corporate notices
The Gazette is not yet connected.
UK Sanctions List
No exact business-registration-number link in this report.
A checked source with no exact link is not a clean bill of health. Unchecked sources remain unknown, while sanctions may also apply through ownership or control of a listed person or entity.
14 Record timeline
Dates in the bulk record
- Confirmation statement
Latest confirmation statement made up to this date
- Accounts
Latest accounts made up to this date
- Incorporation
Company incorporated
15 Provenance
Sources for this profile
Identity, address, status, dates, SIC, previous names and mortgage totals.
Annual employer reports linked by the exact source-supplied Companies House number.
Statutory supplier-payment reports linked by the exact source-supplied Companies House number.
Global legal identities linked through Companies House registration authority RA000585.
Current and ceased significant-control records joined by exact company number.
Daily England and Wales extract matched only by the official company registration number.
Daily CCNI export with company links only where the source number resolves unambiguously.
Complete FCDO list checked by exact UK-linked business registration number.
Procurement parties checked only through exact GB-COH identifiers.
Licensed subset linked only by exact Companies House number.
Financial regulation and licences.
Companies House, Charity Commission, OSCR and UK Sanctions List information is public-register data. BritDB reproduces and organises it with source-specific limits; official external links are kept on the dedicated source pages.