TXT In plain English
Company description
GFK U.K. LIMITED is a UK company whose Companies House status is “Active” and whose registered company type is “Private Limited Company”. Incorporated on 18 June 1990; registered for 36 years; registered office reported in LONDON, UNITED KINGDOM. Its primary declared activity is 73200 · Market research and public opinion polling.
This BritDB profile also contains linked public records: 1 PSC record, 8 procurement records. This description is assembled from public data, is not a reliability assessment, and should be checked against the cited sources before a legally significant decision.
Web facts are never added from a name match alone. Internet enrichment requires the exact Companies House ID in Wikidata, and ambiguous results are excluded.
01 Company overview
Identity and registration
- Official name
- GFK U.K. LIMITED
- Company number
- 02512551
- Company type
- Private Limited Company
- Status
- Active
- Country of origin
- United Kingdom
- Dissolution date
- Not supplied
- Accounts category
- FULL
- Mortgage charges
- 0 total · 0 outstanding · 0 satisfied
- Limited partnership members
- 0 general · 0 limited
A registered office is not necessarily a trading location. The address is reproduced from the Companies House bulk record and should be interpreted in that legal context.
02 Filing dates
Accounts and statements
Last accounts made up to
31 December 2024Next accounts due
30 September 2026Last statement made up to
30 November 2025Next statement due
14 December 2026BritDB does not infer overdue status when the source does not state it.
03 Workforce reporting
Gender pay gap
- Median bonus gap
- 34.6%
- Mean bonus gap
- -14.8%
- Women receiving bonus
- 65.6%
- Men receiving bonus
- 74.9%
- Women in top quartile
- 24.2%
- Women in upper middle quartile
- 30.3%
- Women in lower middle quartile
- 45.0%
- Women in lower quartile
- 56.0%
Earlier reporting years (7)
- 250 to 49929.5% median hourly gap
- 250 to 49933.6% median hourly gap
- 250 to 49928.8% median hourly gap
- 250 to 49933.9% median hourly gap
- 250 to 49932.5% median hourly gap
- 500 to 99937.9% median hourly gap
- 500 to 99922.0% median hourly gap
Positive gaps mean men were paid more; negative gaps mean women were paid more. These figures are employer-reported and describe the workforce distribution, not equal pay for the same job. The company link uses the exact Companies House number supplied by the service.
04 Supplier payments
Payment practices and performance
- Reporting period
- 1 July 2025 – 31 December 2025
- Filed
- 18 March 2026
- Shortest standard term
- 4 days
- Longest standard term
- Not supplied
- E-invoicing offered
- Yes
- Supply-chain finance
- Not offered
- Payment codes
- No
- Construction retentions
- No qualifying construction contracts
Complete reported payment fields
- Policy regime
- Regime-2
- Financial period started
- 1 January 2025
- Qualifying contracts
- Yes
- Payments made
- Yes
- Invoice value paid within 30 days
- £569,216
- Invoice value paid in 31–60 days
- £665,590
- Invoice value paid after 60 days
- £2,853,448
- Invoice value paid outside agreed terms
- £3,409,988
- Invoices paid in 31–60 days
- 27.0%
- Invoices unpaid due to dispute
- 0.0%
- Maximum contractual payment period
- 95 days
- Supplier-list charging policy
- No
- Supplier-list charges made
- No
Reported terms and dispute process
- Standard payment terms
Standard payment terms for all suppliers are 90 days. Standard payment terms for consultants/contractors are 30 days.
- Dispute resolution process
All disputes are initially dealt with by Accounts Payable. Each supplier has an assigned representative who will contact the relevant team. Accounts Payable will work with Procurement and the business to resolve disputes and escalate as necessary. On resolution, the supplier will be paid in accordance with their payment terms or on the next available payment run if payment is already due.
Earlier payment reports (11 shown)
- 58.0 average days to pay92.0% outside terms
- 46.0 average days to pay77.0% outside terms
- 78.0 average days to pay87.0% outside terms
- 47.0 average days to pay78.0% outside terms
- 41.0 average days to pay82.0% outside terms
- 43.0 average days to pay93.0% outside terms
- 40.0 average days to pay86.0% outside terms
- 48.0 average days to pay90.0% outside terms
- 41.0 average days to pay93.0% outside terms
- 39.0 average days to pay91.0% outside terms
- 44.0 average days to pay91.0% outside terms
This is a company-submitted statutory disclosure, not a credit rating. BritDB preserves the reporting period and links the report only through the Companies House number supplied by the official service. Percentages describe payments made during that period and may change in later reports.
05 Global legal identity
Legal Entity Identifier
GFK U.K. LIMITED
LEI 529900GBJ7SKBCI0FS70 · jurisdiction GB
- Legal form
- H0PO
- Entity category
- GENERAL
- Entity created
- 18 June 1990
- Initial LEI registration
- 10 February 2014
- LEI last updated
- 22 April 2024
- Next renewal
- 23 April 2024
- Managing LOU
- 5299000J2N45DDNE4Y28
- Legal address
- 110 Southwark Street 7th Floor Blue Fin Building, London, GB-LND, SE1 0SU, GB
- Headquarters address
- 1 Park Row, Leeds, GB-LDS, LS1 5AB, GB
GLEIF parent-reporting exceptions
DIRECT ACCOUNTING CONSOLIDATION PARENT
NON_PUBLIC
ULTIMATE ACCOUNTING CONSOLIDATION PARENT
NON_PUBLIC
LEI data provides global legal identity and source-reported relationships, not a credit or regulatory approval. BritDB links Level 1 identities only through GLEIF’s Companies House registration-authority identifier and exact company number; Level 2 parent and fund relationships and reporting exceptions are reproduced as supplied by GLEIF.
06 Data protection
ICO fee-payer registration
GFK U.K. Limited
Registration Z5694160
- Registered from
- 18 September 2001
- Current end date
- 17 September 2026
- Trading names
- GfK BRAND & CUSTOMER EXPERIENCE (BaCE), GfK MARKET ACCESS, GfK CONSUMER EXPERIENCE, GfK MNIBUS, GfK SOCIAL RESEARCH, GfK HEALTH, GfK BUSINESS, GfK BRAND STRATEGY, GfK MARKET OPPORTUNITY, GfK RESEARCH PANELS, GfK ETHNOGRAPHICAL & OBSERVATION RESEARCH, GfK NOP MEDIA, GfK CONSUMER, GfK FINANCIAL, GfK NOP HEALTH, GfK ONLINE, GfK ROPER REPORTS, GfK BRIDGEHEAD, GfK NOP SOCIAL RESEARCH, GfK NOP OMNIBUS, GfK CUSTOMER MANAGEMENT, GfK BUSINESS & TECHNOLOGY, GfK AUTOMOTIVE, GfK FRS, GfK DIGITAL MARKET INTELLIGENCE, GfK MARKET OPPORTUNITY & INNOVATION (MOI), GfK NOP RESEARCH PANELS
This is a candidate association, not an official Companies House link. The ICO file supplies no company number. The organisation name and postcode uniquely matched this company in the current snapshot. BritDB excludes all DPO contact fields and does not publish unmatched personal entries.
07 Public procurement
Contracts Finder awards
Provision of Consumer Confidence Barometer Dataset
Office for National Statistics · ocds-b5fd17-6ddff250-044d-489a-8caa-eefb02a15487
- Supplier named in award
- GFK U.K. LIMITED
- Award value
- £17,500
- Contract period
- 31 March 2022 – 31 March 2024
- Published
- 6 April 2022
- Procedure
- Single tender action (below threshold)
- Main CPV
- 72300000
- Source release ID
- ocds-b5fd17-6ddff250-044d-489a-8caa-eefb02a15487-2022-04-06T14:24:37+01:00
Childcare Choices Campaign Tracking
H M Revenue & Customs · ocds-b5fd17-fc769140-e5eb-4ce4-bc64-dbd4f842f2ef
- Supplier named in award
- GFK U.K. LIMITED
- Award value
- £118,000
- Contract period
- 19 June 2018 – 5 July 2019
- Published
- 8 August 2018
- Procedure
- Call-off from a framework agreement
- Main CPV
- 73000000
- Source release ID
- ocds-b5fd17-fc769140-e5eb-4ce4-bc64-dbd4f842f2ef-2018-08-08T12:31:41+01:00
HMRC Tax Campaign Tracking (post-wave)
H M Revenue & Customs · ocds-b5fd17-4988fe04-d50f-403f-953b-0ebc7998e75f
- Supplier named in award
- GFK U.K. LIMITED
- Award value
- £38,108
- Contract period
- 27 July 2018 – 19 October 2018
- Published
- 12 September 2018
- Procedure
- Call-off from a framework agreement
- Main CPV
- 73000000
- Source release ID
- ocds-b5fd17-4988fe04-d50f-403f-953b-0ebc7998e75f-2018-09-12T14:13:07+01:00
HMRC Tax Campaign Tracking (pre-wave)
H M Revenue & Customs · ocds-b5fd17-41da5673-7695-4cb0-ab87-c5a8ef26c9ee
- Supplier named in award
- GFK U.K. LIMITED
- Award value
- £28,995
- Contract period
- 10 May 2018 – 13 June 2018
- Published
- 12 September 2018
- Procedure
- Call-off from a framework agreement
- Main CPV
- 73000000
- Source release ID
- ocds-b5fd17-41da5673-7695-4cb0-ab87-c5a8ef26c9ee-2018-09-12T13:58:39+01:00
Quantitative Tracker Data on Savings and Investment Behaviour
National Savings & Investments · ocds-b5fd17-8b24d13c-e8c2-4b06-9b11-35cebade86da
- Supplier named in award
- GFK U.K. LIMITED
- Award value
- £75,600
- Contract period
- 1 April 2018 – 31 March 2019
- Published
- 27 July 2018
- Procedure
- Open procedure (below threshold)
- Main CPV
- 79310000
- Source release ID
- ocds-b5fd17-8b24d13c-e8c2-4b06-9b11-35cebade86da-2018-07-27T18:00:22+01:00
Self Assessment Campaign Tracking
H M Revenue & Customs · ocds-b5fd17-7029556d-967f-437a-a4f7-e77ba10fac09
- Supplier named in award
- GFK U.K. LIMITED
- Award value
- £0
- Contract period
- 4 January 2018 – 31 May 2018
- Published
- 24 April 2018
- Procedure
- Competitive procedure with negotiation (above threshold)
- Main CPV
- 73000000
- Source release ID
- ocds-b5fd17-7029556d-967f-437a-a4f7-e77ba10fac09-2018-04-24T13:11:50+01:00
UKSBS BLOJEU-CR17092BEIS Tied Pub Tenant Survey
UK SHARED BUSINESS SERVICES LIMITED · ocds-b5fd17-7d0f76b2-4897-4caf-ba6e-2c453a2f9659
- Supplier named in award
- GFK U.K. LIMITED
- Award value
- £49,402.50
- Contract period
- 12 September 2017 – 1 December 2017
- Published
- 20 March 2018
- Procedure
- Open procedure (below threshold)
- Main CPV
- 45215200
- Source release ID
- ocds-b5fd17-7d0f76b2-4897-4caf-ba6e-2c453a2f9659-2018-03-20T13:46:04Z
BIS Research and Evaluation Framework
UK SHARED BUSINESS SERVICES LIMITED · ocds-b5fd17-4596628b-adc8-11e6-9901-0019b9f3037b
- Supplier named in award
- GFK U.K. LIMITED
- Award value
- £90,000,000
- Contract period
- 2 January 2016 – 2 January 2020
- Published
- 23 March 2018
- Procedure
- Restricted procedure
- Main CPV
- 79300000
- Source release ID
- ocds-b5fd17-4596628b-adc8-11e6-9901-0019b9f3037b-2018-03-23T09:52:23Z
The supplier link is exact, but the award remains buyer-published procurement data. BritDB requires the GB-COH identifier supplied in the Contracts Finder OCDS release and does not infer suppliers from similar names.
08 Ownership and control
People with significant control
Gfk U.K. Holding Limited
- Owns 75% or more of shares
- Controls 75% or more of voting rights
- Can appoint or remove directors
- Country registered
- England
- Legal authority
- Companies Act 2006
- Legal form
- Private Limited Company
- Place registered
- England
- Registration number
- 05419465
- Notified
- 6 April 2016
PSC records are company-filed public-register information. When the exact same displayed individual name occurs at multiple companies, BritDB offers a non-indexed cross-reference page. It is a name match only, not proof that the records describe the same person. Service addresses and partial dates of birth are deliberately omitted.
09 Charity register
Charity Commission links
No exact company-number link in this snapshot
The Charity Commission extract did not explicitly associate this Companies House number with a charity. BritDB does not use a name-only match to fill the gap.
This company-level check covers the Charity Commission for England and Wales. Links are accepted only when the official extract supplies this exact company registration number. Scottish charities now have separate OSCR profiles, but OSCR’s bulk fields do not provide a Companies House number, so BritDB does not infer a company link.
10 Northern Ireland charity register
CCNI exact company links
No unambiguous company-number link found
The CCNI source number did not resolve uniquely to this Companies House record. BritDB did not use a name or address match.
CCNI publishes company numbers without a jurisdiction prefix. BritDB links only when the plausible padded UK and NI candidates resolve to exactly one Companies House company.
11 Sanctions screening
UK Sanctions List
No exact business-registration-number link found
The imported UK Sanctions List did not supply this Companies House number as a UK-linked business identifier. BritDB did not attempt a name-only match.
No exact link is not sanctions clearance. UK restrictions can apply through ownership or control even where an entity is not separately named. Always use the current official list and obtain appropriate advice for a legally significant decision.
12 Public procurement
Find a Tender links
No exact GB-COH link in this snapshot
Find a Tender did not explicitly identify this Companies House number in a procurement party. BritDB did not attempt a name-only match.
These links use only the GB-COH identifier supplied in the procurement record. A company may have other public-sector work that is absent, older, below publication thresholds or published without a Companies House identifier.
13 Environmental register
Environment Agency waste registrations
No exact company-number registration linked
The licensed Environment Agency subset did not contain this exact Companies House number. BritDB did not attempt a name-only match.
This is a privacy-reduced, exact-company subset. The full official register also includes sole traders and applicants without a matching Companies House number. Check the current Environment Agency register before relying on registration status.
14 Nature of business
Standard Industrial Classification
15 Connected public record
Checks beyond the company register
Charity Commission
0 exact company-number links.
Northern Ireland charities
0 unambiguous company-number links.
Public contracts
0 procurement processes linked by exact GB-COH identifier.
Waste register
0 exact company-number registrations.
Corporate notices
The Gazette is not yet connected.
UK Sanctions List
No exact business-registration-number link in this report.
A checked source with no exact link is not a clean bill of health. Unchecked sources remain unknown, while sanctions may also apply through ownership or control of a listed person or entity.
16 Record timeline
Dates in the bulk record
- Confirmation statement
Latest confirmation statement made up to this date
- Accounts
Latest accounts made up to this date
- Company name
Previous name: GFK NOP LIMITED
- Incorporation
Company incorporated
17 Provenance
Sources for this profile
Identity, address, status, dates, SIC, previous names and mortgage totals.
Annual employer reports linked by the exact source-supplied Companies House number.
Statutory supplier-payment reports linked by the exact source-supplied Companies House number.
Global legal identities linked through Companies House registration authority RA000585.
Privacy-reduced candidate associations based on a unique exact name-and-postcode match.
Historic awards linked by exact source-supplied GB-COH company identifier.
Current and ceased significant-control records joined by exact company number.
Daily England and Wales extract matched only by the official company registration number.
Daily CCNI export with company links only where the source number resolves unambiguously.
Complete FCDO list checked by exact UK-linked business registration number.
Procurement parties checked only through exact GB-COH identifiers.
Licensed subset linked only by exact Companies House number.
Financial regulation and licences.
Companies House, Charity Commission, OSCR and UK Sanctions List information is public-register data. BritDB reproduces and organises it with source-specific limits; official external links are kept on the dedicated source pages.