TXT In plain English
Company description
S M R S LTD is a UK company whose Companies House status is “Active” and whose registered company type is “Private Limited Company”. Incorporated on 6 May 1997; registered for 29 years; registered office reported in MANCHESTER. Its primary declared activity is 73110 · Advertising agencies. In its latest electronically filed accounts for the period ended 31 October 2025, it reported turnover £25,017,844, profit after tax £1,075,947, net assets £3,204,691, average employees 93.
Compared with the previous available reporting period, turnover increased by 3.1%. This BritDB profile also contains linked public records: 3 PSC records, 20 procurement records. This description is assembled from public data, is not a reliability assessment, and should be checked against the cited sources before a legally significant decision.
Web facts are never added from a name match alone. Internet enrichment requires the exact Companies House ID in Wikidata, and ambiguous results are excluded.
01 Company overview
Identity and registration
- Official name
- S M R S LTD
- Company number
- 03365804
- Company type
- Private Limited Company
- Status
- Active
- Country of origin
- United Kingdom
- Dissolution date
- Not supplied
- Accounts category
- MEDIUM
- Mortgage charges
- 4 total · 1 outstanding · 3 satisfied
- Limited partnership members
- 0 general · 0 limited
A registered office is not necessarily a trading location. The address is reproduced from the Companies House bulk record and should be interpreted in that legal context.
02 Filing dates
Accounts and statements
Last accounts made up to
31 October 2025Next accounts due
31 July 2027Last statement made up to
6 May 2026Next statement due
20 May 2027BritDB does not infer overdue status when the source does not state it.
03 Filed financials
Latest electronic accounts
- Turnover
- £25,017,844
- Gross profit
- £8,469,330
- Operating profit
- £1,101,575
- Profit before tax
- £1,249,080
- Profit after tax
- £1,075,947
- Fixed assets
- £1,178,500
- Net assets
- £3,204,691
- Current assets
- £12,935,281
- Current liabilities
- £10,879,948
- Total assets less current liabilities
- £3,233,833
- Cash at bank
- £5,950,543
- Equity
- £3,204,691
Figures are taken from company-filed iXBRL/XBRL. Coverage is limited to electronic filings in the imported Companies House batch. Missing figures do not mean zero, and values have not been audited by BritDB.
Earlier imported periods (1)
- Full Accounts£3,028,744 net assets
04 Public procurement
Contracts Finder awards
Clearing 2026
UNIVERSITY OF SALFORD(THE) · ocds-b5fd17-ec0c2af2-75de-459d-97c7-4f8de4aaf228
- Supplier named in award
- SMRS Ltd
- Award value
- £283,736.55
- Contract period
- 1 June 2026 – 30 September 2026
- Published
- 30 March 2026
- Procedure
- Call-off from a framework agreement
- Main CPV
- 80300000
- Source release ID
- ocds-b5fd17-ec0c2af2-75de-459d-97c7-4f8de4aaf228-2026-03-30T09:24:04+01:00
664_25 Consultancy Services
Espo · ocds-b5fd17-e758a878-1221-4274-9307-e333fa404cd1
- Supplier named in award
- S M R S LTD
- Award value
- £320,000,000
- Contract period
- 1 September 2025 – 31 August 2027
- Published
- 20 November 2025
- Procedure
- Open procedure (above threshold)
- Main CPV
- 66170000
- Source release ID
- ocds-b5fd17-e758a878-1221-4274-9307-e333fa404cd1-2025-11-20T13:07:31Z
Student Recruitment Marketing Services
ASTON UNIVERSITY · ocds-b5fd17-1c91e9a2-936d-4b02-9e05-0ee9ff4760ff
- Supplier named in award
- S M R S LTD
- Award value
- £2,500,000
- Contract period
- 1 January 2026 – 31 December 2027
- Published
- 12 January 2026
- Procedure
- Call-off from a framework agreement
- Main CPV
- 79341000
- Source release ID
- ocds-b5fd17-1c91e9a2-936d-4b02-9e05-0ee9ff4760ff-2026-01-12T13:10:38Z
Media Buying Services for Student Recruitment
NOTTINGHAM TRENT UNIVERSITY · ocds-b5fd17-cc8013e1-a7df-4a0d-8ee1-85df47eb5767
- Supplier named in award
- SMRS Limited
- Award value
- £6,000,000
- Contract period
- 1 April 2025 – 1 April 2029
- Published
- 30 January 2025
- Procedure
- Call-off from a framework agreement
- Main CPV
- 79341000
- Source release ID
- ocds-b5fd17-cc8013e1-a7df-4a0d-8ee1-85df47eb5767-2025-01-30T10:37:08Z
3A_24 Advertising Solutions
Espo · ocds-b5fd17-924cf068-52c4-458c-b38f-641327579b17
- Supplier named in award
- S M R S LTD
- Award value
- £96,000,000
- Contract period
- 1 December 2024 – 30 November 2026
- Published
- 19 February 2025
- Procedure
- Open procedure (above threshold)
- Main CPV
- 22462000
- Source release ID
- ocds-b5fd17-924cf068-52c4-458c-b38f-641327579b17-2025-02-19T15:33:18Z
Creative and Research Services for Student Recruitment
UNIVERSITY OF SUSSEX(THE) · ocds-b5fd17-fc125e2f-2f6d-4586-8a96-dcb73fe7ccd8
- Supplier named in award
- SMRS LTD
- Award value
- £57,000
- Contract period
- 4 November 2024 – 3 November 2025
- Published
- 20 November 2024
- Procedure
- Call-off from a framework agreement
- Main CPV
- 79342000
- Source release ID
- ocds-b5fd17-fc125e2f-2f6d-4586-8a96-dcb73fe7ccd8-2024-11-20T08:36:08Z
Under-Graduate 24 OOH Soundshower
University Of The West Of England · ocds-b5fd17-12aaf584-d335-446b-98fb-c80731d31778
- Supplier named in award
- SMRS Limited
- Award value
- £36,612.60
- Contract period
- 26 July 2023 – 27 July 2023
- Published
- 5 September 2023
- Procedure
- Call-off from a framework agreement
- Main CPV
- 79340000
- Source release ID
- ocds-b5fd17-12aaf584-d335-446b-98fb-c80731d31778-2023-09-05T09:19:46+01:00
Marketing Agency Framework
UNIVERSITY OF SALFORD(THE) · ocds-b5fd17-6d6cc126-e2d4-43e6-948b-c6501e6d3cdd
- Supplier named in award
- SMRS Ltd
- Award value
- £1,540
- Contract period
- 24 July 2023 – 24 July 2026
- Published
- 20 July 2023
- Procedure
- Open procedure (above threshold)
- Main CPV
- 79342000
- Source release ID
- ocds-b5fd17-6d6cc126-e2d4-43e6-948b-c6501e6d3cdd-2023-07-20T14:00:02+01:00
Contract for the Provision of Education Recruitment Advertising and Resourcing Services
THE UNIVERSITY OF BIRMINGHAM · ocds-b5fd17-95e3f674-6e6d-452b-861c-6167fe5da6ee
- Supplier named in award
- S M R S LTD
- Award value
- £25,000
- Contract period
- 1 July 2023 – 31 December 2023
- Published
- 11 July 2023
- Procedure
- Other - Direct Award
- Main CPV
- 79600000
- Source release ID
- ocds-b5fd17-95e3f674-6e6d-452b-861c-6167fe5da6ee-2023-07-11T14:08:30+01:00
Estimated Value Proposition Refresh and Vision
Department for Work and Pensions · ocds-b5fd17-046bee3d-7af1-433c-9701-8d6e7fcc317e
- Supplier named in award
- SMRS Limited
- Award value
- £39,954
- Contract period
- 15 December 2021 – 31 March 2022
- Published
- 16 December 2021
- Procedure
- Single tender action (below threshold)
- Main CPV
- 79400000
- Source release ID
- ocds-b5fd17-046bee3d-7af1-433c-9701-8d6e7fcc317e-2021-12-16T13:31:00Z
UG & PG courses boost. Marketing across various platforms.
University Of The West Of England · ocds-b5fd17-ff6d1e2d-8d19-4ae9-ad7e-7d57693a06bd
- Supplier named in award
- SMRS Limited
- Award value
- £79,539.74
- Contract period
- 8 July 2021 – 9 July 2021
- Published
- 6 September 2021
- Procedure
- Call-off from a framework agreement
- Main CPV
- 79340000
- Source release ID
- ocds-b5fd17-ff6d1e2d-8d19-4ae9-ad7e-7d57693a06bd-2021-09-06T12:51:23+01:00
CS21156 Talent Attraction Research Project
UK SHARED BUSINESS SERVICES LIMITED · ocds-b5fd17-4ab08ce9-928d-47f7-b1ae-b47df8ad3197
- Supplier named in award
- SMRS Limited
- Award value
- £39,840
- Contract period
- 14 June 2021 – 14 August 2021
- Published
- 21 June 2021
- Procedure
- Call-off from a framework agreement
- Main CPV
- 79600000
- Source release ID
- ocds-b5fd17-4ab08ce9-928d-47f7-b1ae-b47df8ad3197-2021-06-21T10:16:10+01:00
19-14 External Relations Management Services
University of Wolverhampton · ocds-b5fd17-8e4ed237-0271-4fe7-b948-472b63baa84e
- Supplier named in award
- SMRS Limited
- Award value
- £11,600,000
- Contract period
- 1 February 2020 – 31 January 2023
- Published
- 25 March 2020
- Procedure
- Restricted procedure (above threshold)
- Main CPV
- 79340000
- Source release ID
- ocds-b5fd17-8e4ed237-0271-4fe7-b948-472b63baa84e-2020-03-25T16:40:00Z
Advertising Agency Fees - Marketing
UNIVERSITY OF NOTTINGHAM (THE) · ocds-b5fd17-e4d9aad0-3172-47e3-817f-479e54d53262
- Supplier named in award
- S M R S LTD
- Award value
- £41,755.76
- Contract period
- 1 March 2019 – 3 March 2019
- Published
- 11 May 2020
- Procedure
- Open procedure (below threshold)
- Main CPV
- 79340000
- Source release ID
- ocds-b5fd17-e4d9aad0-3172-47e3-817f-479e54d53262-2020-05-11T07:13:46+01:00
Advertising for the undergraduate clearing campaign
University Of The West Of England · ocds-b5fd17-042c081b-9ffe-4982-8638-026484a70aae
- Supplier named in award
- SMRS Limited
- Award value
- £158,389.84
- Contract period
- 16 March 2018 – 17 March 2018
- Published
- 7 August 2018
- Procedure
- Single tender action (below threshold)
- Main CPV
- 79341000
- Source release ID
- ocds-b5fd17-042c081b-9ffe-4982-8638-026484a70aae-2018-08-07T11:22:08+01:00
Clearing 2018 Advertising Inventory
University Of The West Of England · ocds-b5fd17-f684747d-643b-4abc-a369-5a504b90fe0a
- Supplier named in award
- SMRS LTD
- Award value
- £41,610.16
- Contract period
- 5 January 2018 – 6 January 2018
- Published
- 12 January 2018
- Procedure
- Open procedure (below threshold)
- Main CPV
- 79341000
- Source release ID
- ocds-b5fd17-f684747d-643b-4abc-a369-5a504b90fe0a-2018-01-12T15:32:59Z
The supplier link is exact, but the award remains buyer-published procurement data. BritDB requires the GB-COH identifier supplied in the Contracts Finder OCDS release and does not infer suppliers from similar names.
05 Ownership and control
People with significant control
Smrs Group Limited
- Owns 75% or more of shares
- Controls 75% or more of voting rights
- Can appoint or remove directors
- Country registered
- England
- Legal authority
- Companies Act 2006
- Legal form
- Limited Company
- Place registered
- England And Wales
- Registration number
- 14110235
- Notified
- 3 October 2022
Mr Richard Noel LewisSee 2 companies with this PSC name →
- Owns 25% to 50% of shares
- Nationality
- British
- Country of residence
- England
- Notified
- 6 April 2016
- Ceased
- 3 October 2022
Mr Toby Charles WindsorSee 2 companies with this PSC name →
- Owns 25% to 50% of shares
- Nationality
- British
- Country of residence
- England
- Notified
- 6 April 2016
- Ceased
- 3 October 2022
PSC records are company-filed public-register information. When the exact same displayed individual name occurs at multiple companies, BritDB offers a non-indexed cross-reference page. It is a name match only, not proof that the records describe the same person. Service addresses and partial dates of birth are deliberately omitted.
06 Charity register
Charity Commission links
No exact company-number link in this snapshot
The Charity Commission extract did not explicitly associate this Companies House number with a charity. BritDB does not use a name-only match to fill the gap.
This company-level check covers the Charity Commission for England and Wales. Links are accepted only when the official extract supplies this exact company registration number. Scottish charities now have separate OSCR profiles, but OSCR’s bulk fields do not provide a Companies House number, so BritDB does not infer a company link.
07 Northern Ireland charity register
CCNI exact company links
No unambiguous company-number link found
The CCNI source number did not resolve uniquely to this Companies House record. BritDB did not use a name or address match.
CCNI publishes company numbers without a jurisdiction prefix. BritDB links only when the plausible padded UK and NI candidates resolve to exactly one Companies House company.
08 Sanctions screening
UK Sanctions List
No exact business-registration-number link found
The imported UK Sanctions List did not supply this Companies House number as a UK-linked business identifier. BritDB did not attempt a name-only match.
No exact link is not sanctions clearance. UK restrictions can apply through ownership or control even where an entity is not separately named. Always use the current official list and obtain appropriate advice for a legally significant decision.
09 Public procurement
Find a Tender links
3A_24 Advertising Solutions
ESPO · updated 19 February 2025
- Tender value
- £100,000,000
- Awards
- 8
Annual Campaign for Advertising 2023/2024
University Of Bedfordshire · updated 13 September 2023
- Tender value
- Not supplied
- Awards
- 1
Marketing Agency Framework
UNIVERSITY OF SALFORD(THE) · updated 20 July 2023
- Tender value
- £1,500,000
- Awards
- 13
Media and Creative Services
Crown Commercial Service · updated 12 February 2026
- Tender value
- £1,950,000,000
- Awards
- 8
These links use only the GB-COH identifier supplied in the procurement record. A company may have other public-sector work that is absent, older, below publication thresholds or published without a Companies House identifier.
10 Environmental register
Environment Agency waste registrations
No exact company-number registration linked
The licensed Environment Agency subset did not contain this exact Companies House number. BritDB did not attempt a name-only match.
This is a privacy-reduced, exact-company subset. The full official register also includes sole traders and applicants without a matching Companies House number. Check the current Environment Agency register before relying on registration status.
11 Nature of business
Standard Industrial Classification
12 Connected public record
Checks beyond the company register
Charity Commission
0 exact company-number links.
Northern Ireland charities
0 unambiguous company-number links.
Public contracts
4 procurement processes linked by exact GB-COH identifier.
Waste register
0 exact company-number registrations.
Corporate notices
The Gazette is not yet connected.
UK Sanctions List
No exact business-registration-number link in this report.
A checked source with no exact link is not a clean bill of health. Unchecked sources remain unknown, while sanctions may also apply through ownership or control of a listed person or entity.
13 Record timeline
Dates in the bulk record
- Confirmation statement
Latest confirmation statement made up to this date
- Accounts
Latest accounts made up to this date
- Incorporation
Company incorporated
14 Provenance
Sources for this profile
Identity, address, status, dates, SIC, previous names and mortgage totals.
Company-filed electronic accounts and extracted headline financial facts.
Historic awards linked by exact source-supplied GB-COH company identifier.
Current and ceased significant-control records joined by exact company number.
Daily England and Wales extract matched only by the official company registration number.
Daily CCNI export with company links only where the source number resolves unambiguously.
Complete FCDO list checked by exact UK-linked business registration number.
Procurement parties checked only through exact GB-COH identifiers.
Licensed subset linked only by exact Companies House number.
Financial regulation and licences.
Companies House, Charity Commission, OSCR and UK Sanctions List information is public-register data. BritDB reproduces and organises it with source-specific limits; official external links are kept on the dedicated source pages.