TXT In plain English
Company description
STICHD SPORTMERCHANDISING UK LTD is a UK company whose Companies House status is “Active” and whose registered company type is “Private Limited Company”. Incorporated on 29 October 2007; registered for 18 years; registered office reported in WARWICK, UNITED KINGDOM. Its primary declared activity is 46420 · Wholesale of clothing and footwear. In its latest electronically filed accounts for the period ended 31 December 2025, it reported turnover £12,946,464, profit after tax −£36,294, net assets £18,063,455, average employees 65.
Compared with the previous available reporting period, turnover decreased by 32.5%. This BritDB profile also contains linked public records: 2 PSC records. This description is assembled from public data, is not a reliability assessment, and should be checked against the cited sources before a legally significant decision.
Web facts are never added from a name match alone. Internet enrichment requires the exact Companies House ID in Wikidata, and ambiguous results are excluded.
01 Company overview
Identity and registration
- Official name
- STICHD SPORTMERCHANDISING UK LTD
- Company number
- 06412020
- Company type
- Private Limited Company
- Status
- Active
- Country of origin
- United Kingdom
- Dissolution date
- Not supplied
- Accounts category
- FULL
- Mortgage charges
- 0 total · 0 outstanding · 0 satisfied
- Limited partnership members
- 0 general · 0 limited
A registered office is not necessarily a trading location. The address is reproduced from the Companies House bulk record and should be interpreted in that legal context.
02 Filing dates
Accounts and statements
Last accounts made up to
31 December 2025Next accounts due
30 September 2027Last statement made up to
4 September 2025Next statement due
18 September 2026BritDB does not infer overdue status when the source does not state it.
03 Filed financials
Latest electronic accounts
- Turnover
- £12,946,464
- Gross profit
- £4,779,647
- Operating profit
- −£1,109,513
- Profit before tax
- −£45,280
- Profit after tax
- −£36,294
- Fixed assets
- £241,753
- Net assets
- £18,063,455
- Current assets
- £29,247,332
- Current liabilities
- £11,365,192
- Total assets less current liabilities
- £18,123,893
- Cash at bank
- £17,160
- Equity
- £18,063,455
Figures are taken from company-filed iXBRL/XBRL. Coverage is limited to electronic filings in the imported Companies House batch. Missing figures do not mean zero, and values have not been audited by BritDB.
Earlier imported periods (1)
- Full Accounts£18,099,749 net assets
04 Supply-chain transparency
Modern slavery statement
- Organisation
- STICHD SPORTMERCHANDISING UK LTD
- Group submission
- Yes
- Parent organisation
- PUMA UNITED KINGDOM LTD
- Statement period
- 1 January 2020 – 31 December 2020
- Approved
- 1 January 2021
- Sectors
- Fashion, textiles, apparel and luxury goods
Organisation structure
Covered in the statement
Policies
Covered in the statement
Risk assessment
Covered in the statement
Due diligence
Covered in the statement
Training
Covered in the statement
Goals and KPIs
Covered in the statement
Full statement information supplied to the registry
- Reported turnover band
- £100 million to £500 million
- Years producing statements
- This is the first time
- ILO indicators included
- Not answered
- Registry record updated
- 24 May 2024
Policies described
Freedom of workers to terminate employment Freedom of movement Freedom of association Prohibits any threat of violence, harassment and intimidation Prohibits the use of worker-paid recruitment fees Prohibits compulsory overtime Prohibits child labour Prohibits discrimination Prohibits confiscation of workers' original identification documents
Training described
Your whole organisation Your suppliers The wider community
Worker engagement and working conditions
Your suppliers Trade unions or worker representative groups Professional auditors Workers within your organisation Workers within your supply chain Central or local government
Social audits
Audit conducted by your staff Third party audit arranged by your organisation Audit conducted by your supplier’s staff Third party audit arranged by your supplier Announced audit Unannounced audit
Grievance mechanisms
Using anonymous whistleblowing services, such as a helpline or mobile phone app Through trade unions or other worker representative groups
Actions addressing ILO indicators
Change in policy Change in training Supporting investigations by relevant authorities
Demonstrated progress
We will continue to implement the recommendations outlined in our Corporate and Supply Chain Risk Assessments to improve and formalise ongoing risk management processes to better identify, prevent, mitigate and account for risks within our supply chain. We request core Tier 1 and Tier 2 suppliers to conduct due diligence on their own operations and supply chains. PUMA will maintain its commitments to enable a common framework for improving migrant workers protection.
Reported risks and mitigations
- Risk: Cotton farming
- Area: Within your supply chains
- Tier: Tier 3 suppliers and below
- Group: Women Migrants
- Location: Bangladesh China Vietnam
- Mitigation: For cotton farming, we have increased our previous target from 50% to now source 90% of our cotton via the Better Cotton Initiative [BCI) by 2020. In this way we will cover most of the cotton used in PUMA products by sustainable cotton initiatives like the BCI. Latest by 2025, we aim for 100% of all our cotton to be sourced from more sustainable origin.
- Risk: Cattle Ranching and Leather supply
- Group: Migrants
- Mitigation: In parallel, we work on improving the traceability of the leather we use via the traceability system of the Leather Working Group, where over 90% of our leather suppliers are members.
- Risk: Marine shipping
- Group: Other vulnerable groups
- Mitigation: We work with top-class logistic companies and ask them to frequently update us on their own Human Rights policies and performance.
A registry entry records what the organisation declared in its statement. It is not an independent audit. Group statements can cover several companies; BritDB preserves each exact source-supplied company-number link and excludes approver names and email addresses.
05 Data protection
ICO fee-payer registration
Stichd Sportmerchandising UK Ltd
Registration ZB165478
- Registered from
- 25 August 2021
- Current end date
- 24 August 2027
This is a candidate association, not an official Companies House link. The ICO file supplies no company number. The organisation name and postcode uniquely matched this company in the current snapshot. BritDB excludes all DPO contact fields and does not publish unmatched personal entries.
06 Ownership and control
People with significant control
Puma Se
- Owns 75% or more of shares
- Controls 75% or more of voting rights
- Can appoint or remove directors
- Country registered
- Germany
- Legal authority
- German Law
- Legal form
- Corporate
- Place registered
- Commercial Register B Of The Local Court Of Fuerth
- Registration number
- Hrb 13085
- Notified
- 18 September 2020
The company has not yet completed the steps to find its PSCs
- Notified
- 22 August 2016
- Ceased
- 18 September 2020
PSC records are company-filed public-register information. When the exact same displayed individual name occurs at multiple companies, BritDB offers a non-indexed cross-reference page. It is a name match only, not proof that the records describe the same person. Service addresses and partial dates of birth are deliberately omitted.
07 Charity register
Charity Commission links
No exact company-number link in this snapshot
The Charity Commission extract did not explicitly associate this Companies House number with a charity. BritDB does not use a name-only match to fill the gap.
This company-level check covers the Charity Commission for England and Wales. Links are accepted only when the official extract supplies this exact company registration number. Scottish charities now have separate OSCR profiles, but OSCR’s bulk fields do not provide a Companies House number, so BritDB does not infer a company link.
08 Northern Ireland charity register
CCNI exact company links
No unambiguous company-number link found
The CCNI source number did not resolve uniquely to this Companies House record. BritDB did not use a name or address match.
CCNI publishes company numbers without a jurisdiction prefix. BritDB links only when the plausible padded UK and NI candidates resolve to exactly one Companies House company.
09 Sanctions screening
UK Sanctions List
No exact business-registration-number link found
The imported UK Sanctions List did not supply this Companies House number as a UK-linked business identifier. BritDB did not attempt a name-only match.
No exact link is not sanctions clearance. UK restrictions can apply through ownership or control even where an entity is not separately named. Always use the current official list and obtain appropriate advice for a legally significant decision.
10 Public procurement
Find a Tender links
No exact GB-COH link in this snapshot
Find a Tender did not explicitly identify this Companies House number in a procurement party. BritDB did not attempt a name-only match.
These links use only the GB-COH identifier supplied in the procurement record. A company may have other public-sector work that is absent, older, below publication thresholds or published without a Companies House identifier.
11 Environmental register
Environment Agency waste registrations
No exact company-number registration linked
The licensed Environment Agency subset did not contain this exact Companies House number. BritDB did not attempt a name-only match.
This is a privacy-reduced, exact-company subset. The full official register also includes sole traders and applicants without a matching Companies House number. Check the current Environment Agency register before relying on registration status.
12 Nature of business
Standard Industrial Classification
13 Connected public record
Checks beyond the company register
Charity Commission
0 exact company-number links.
Northern Ireland charities
0 unambiguous company-number links.
Public contracts
0 procurement processes linked by exact GB-COH identifier.
Waste register
0 exact company-number registrations.
Corporate notices
The Gazette is not yet connected.
UK Sanctions List
No exact business-registration-number link in this report.
A checked source with no exact link is not a clean bill of health. Unchecked sources remain unknown, while sanctions may also apply through ownership or control of a listed person or entity.
14 Record timeline
Dates in the bulk record
- Detected change
Accounts due date: 2026-09-30 → 2027-09-30
- Accounts
Latest accounts made up to this date
- Confirmation statement
Latest confirmation statement made up to this date
- Company name
Previous name: BRANDED SPORTS MERCHANDISING UK LIMITED
- Company name
Previous name: BRANDON MERCHANDISING UK LIMITED
- Company name
Previous name: PERFORMANCE MERCHANDISING LIMITED
- Incorporation
Company incorporated
15 Provenance
Sources for this profile
Identity, address, status, dates, SIC, previous names and mortgage totals.
Company-filed electronic accounts and extracted headline financial facts.
Annual statement summaries linked by exact source company number.
Privacy-reduced candidate associations based on a unique exact name-and-postcode match.
Current and ceased significant-control records joined by exact company number.
Daily England and Wales extract matched only by the official company registration number.
Daily CCNI export with company links only where the source number resolves unambiguously.
Complete FCDO list checked by exact UK-linked business registration number.
Procurement parties checked only through exact GB-COH identifiers.
Licensed subset linked only by exact Companies House number.
Financial regulation and licences.
Companies House, Charity Commission, OSCR and UK Sanctions List information is public-register data. BritDB reproduces and organises it with source-specific limits; official external links are kept on the dedicated source pages.