01 Procurement
Tender overview
- Buyer
- WEST MIDLANDS GROWTH COMPANY LIMITED
- Status
- Complete
- Procurement method
- Award procedure without prior publication of a call for competition
- Category
- services
- CPV classification
- 79342100 — Direct marketing services
- Tender period
- Not supplied — Not supplied
Description
VisitBritain have launched a new USA Co-op Marketing program to provide a collaborative consumer marketing campaign platform that West Midlands Growth Company can buy in to. Launching March 2023 (phase 1), VisitBritain will deliver value to industry by seeding the program with an initial investment of a £250K media buy to generate awareness and stimulate consideration to visit Britain amongst travel intenders. This is an opportunity for us to capitalise on the initial investment of a £250K (estimated) media buy from Visit Britain to generate awareness and stimulate consideration to visit the West Midlands amongst travel intenders. With an investment of $50k (£38,168) from WMGC, the West Midlands can launch a co-op campaign with VB (after Visit Britain's first phase is complete) that is already talking to an engaged and interested audience in the USA, highlighting our regional strengths, with a CTA to visit.
This page represents one OCDS contracting process. Notices can be revised over time. Values may be estimates, award values or contract values and should be read with their displayed stage and date.
02 Awards and contracts
Published award records
Visit Britain USA Co-op Campaign
- Awarded
- Not supplied
- Award value
- Not supplied
- Suppliers
- 1
- Signed contract
- 22 February 2023
03 Organisations
Buyers, suppliers and other parties
WEST MIDLANDS GROWTH COMPANY LIMITED
11th Floor,Colmore Building, 20 Colmore Circus Queensway, BIRMINGHAM, UKG31, B46AT, United Kingdom
Companies House 01631329 →MMGY Global
58 Southwark Bridge Road. C/O Accounting, London, UKI6, SE1 0AS, United Kingdom
Companies House 05355559 →WMCA
West Midlands, United Kingdom
Companies House links appear only for explicit GB-COH identifiers. BritDB does not create company links from a similar name or address.
04 Provenance
Source for this process
Contains public sector information licensed under the Open Government Licence v3.0. Official external links are available only on the source transition page.