FTS UK public procurement

Baby Bundles

Llywodraeth Cymru / Welsh Government

CompleteOCDS ID ocds-h6vhtk-04ebcb
Tender value£9,375,0001 awards · 1 contracts

01 Procurement

Tender overview

Updated 27 August 2026
Buyer
Llywodraeth Cymru / Welsh Government
Status
Complete
Procurement method
Open procedure
Category
services
CPV classification
Not supplied
Tender period
Not supplied — 14 May 2025

Description

Baby bundles is a Welsh Government initiative to provide a 'welcome to the world' gift, comprising of a range of products for the child's first months. The bundle will be provided free of charge to all new and expectant parents residing in core Flying Start areas within Wales. Since the initial contract award: Following mobilisation of the Baby Bundles programme, registration and delivery volumes have been significantly lower than originally anticipated. The contract includes social value commitments delivered through social enterprise partners responsible for the processing of registrations and fulfilment of Baby Bundles. Lower than forecast demand has reduced activity levels and associated income for these delivery partners, creating a risk to operational capacity and continued delivery of the social value outcomes evaluated as part of the original procurement. The modification introduces a temporary management fee, set at 75% of the agreed average monthly cost for the relevant fulfilment activities, to maintain delivery capacity and support continuity of service during this period of lower demand. The arrangement is temporary, subject to ongoing monitoring and review, and will cease once agreed delivery thresholds are achieved. The overall nature and purpose of the contract remain unchanged.

i

This page represents one OCDS contracting process. Notices can be revised over time. Values may be estimates, award values or contract values and should be read with their displayed stage and date.

02 Awards and contracts

Published award records

1 shown
Active

Baby Bundles

Awarded
29 June 2025
Award value
£9,375,000
Suppliers
2
Signed contract
15 July 2025

03 Organisations

Buyers, suppliers and other parties

3 parties
Buyer

Llywodraeth Cymru / Welsh Government

Gwasanaethau Caffael Corfforaethol / Corporate Procurement Services, Cardiff, UKL22, CF10 3NQ, United Kingdom

GB-PPON PQYQ-3841-BHTP
Supplier

Allied Publicity Services (Manchester) Limited

Oakhurst Drive, Cheadle, UKD35, SK3 0RT, United Kingdom

GB-PPON PLHR-2893-BNZQ

Companies House links appear only for explicit GB-COH identifiers. BritDB does not create company links from a similar name or address.

04 Provenance

Source for this process

Contains public sector information licensed under the Open Government Licence v3.0. Official external links are available only on the source transition page.