01 Procurement
Tender overview
- Buyer
- Llywodraeth Cymru / Welsh Government
- Status
- Complete
- Procurement method
- Open procedure
- Category
- services
- CPV classification
- Not supplied
- Tender period
- Not supplied — 14 May 2025
Description
Baby bundles is a Welsh Government initiative to provide a 'welcome to the world' gift, comprising of a range of products for the child's first months. The bundle will be provided free of charge to all new and expectant parents residing in core Flying Start areas within Wales. Since the initial contract award: Following mobilisation of the Baby Bundles programme, registration and delivery volumes have been significantly lower than originally anticipated. The contract includes social value commitments delivered through social enterprise partners responsible for the processing of registrations and fulfilment of Baby Bundles. Lower than forecast demand has reduced activity levels and associated income for these delivery partners, creating a risk to operational capacity and continued delivery of the social value outcomes evaluated as part of the original procurement. The modification introduces a temporary management fee, set at 75% of the agreed average monthly cost for the relevant fulfilment activities, to maintain delivery capacity and support continuity of service during this period of lower demand. The arrangement is temporary, subject to ongoing monitoring and review, and will cease once agreed delivery thresholds are achieved. The overall nature and purpose of the contract remain unchanged.
This page represents one OCDS contracting process. Notices can be revised over time. Values may be estimates, award values or contract values and should be read with their displayed stage and date.
02 Awards and contracts
Published award records
Baby Bundles
- Awarded
- 29 June 2025
- Award value
- £9,375,000
- Suppliers
- 2
- Signed contract
- 15 July 2025
03 Organisations
Buyers, suppliers and other parties
Llywodraeth Cymru / Welsh Government
Gwasanaethau Caffael Corfforaethol / Corporate Procurement Services, Cardiff, UKL22, CF10 3NQ, United Kingdom
GB-PPON PQYQ-3841-BHTPAllied Publicity Services (Manchester) Limited
Oakhurst Drive, Cheadle, UKD35, SK3 0RT, United Kingdom
GB-PPON PLHR-2893-BNZQAllied Publicity Services (Manchester) Limited
Chetham House, Stockport, UKD35, SK3 0ZP, United Kingdom
Companies House 00681528 →Companies House links appear only for explicit GB-COH identifiers. BritDB does not create company links from a similar name or address.
04 Provenance
Source for this process
Contains public sector information licensed under the Open Government Licence v3.0. Official external links are available only on the source transition page.