01 Procurement
Tender overview
- Buyer
- British Film Institute
- Status
- Complete
- Procurement method
- Below threshold - open competition
- Category
- services
- CPV classification
- Not supplied
- Tender period
- Not supplied — 2 July 2025
Description
BFI Player’s main objective is to become the No.1 streaming service in the UK for independent film. Specific to this project, our primary goal is to increase our trialist uptake and conversion rate by optimising the homepage, subscription landing page, subscription conversion journey and film pages. We are looking to recruit a CRO and A/B testing agency to work closely with our internal team to optimise our existing conversion funnel, as well as to run growth and discovery experiments aimed at driving higher engagement and, ultimately, improving retention.
This page represents one OCDS contracting process. Notices can be revised over time. Values may be estimates, award values or contract values and should be read with their displayed stage and date.
02 Awards and contracts
Published award records
BFI Player CRO Services
- Awarded
- 13 October 2025
- Award value
- £50,000
- Suppliers
- 1
- Signed contract
- Not supplied
03 Organisations
Buyers, suppliers and other parties
British Film Institute
21 STEPHEN STREET, LONDON, UKI31, W1T 1LN, United Kingdom
GB-CHC 287780REO DIGITAL LIMITED
China Works, 100 Black Prince Road, London, UKI45, SE1 7SJ, United Kingdom
Companies House 03975096 →Companies House links appear only for explicit GB-COH identifiers. BritDB does not create company links from a similar name or address.
04 Provenance
Source for this process
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