FTS UK public procurement

Water Efficiency Campaign (WEC)

AFFINITY WATER LIMITED

CompleteOCDS ID ocds-h6vhtk-0550fa
Tender value£75,000,0001 awards · 1 contracts

01 Procurement

Tender overview

Updated 17 March 2026
Buyer
AFFINITY WATER LIMITED
Status
Complete
Procurement method
Competitive flexible procedure
Category
services
CPV classification
Not supplied
Tender period
Not supplied — Not supplied

Description

We are pleased to announce the 23red WEC Collective has been appointed as the delivery body to lead the Water Efficiency Campaign (WEC) for England and Wales. Water efficiency in England and Wales is at a critical juncture. We're using more water than nature can replace and as our population grows and climate change persists, there is growing pressure on our water supply. The 23red WEC Collective, a consortium of organisations will design and deliver a nationwide behaviour-change campaign to help households and businesses build positive, year-round water-saving behaviours. This appointment follows a competitive procurement process led by Ofwat, working with the water companies, the Environment Agency (EA) and Defra.

i

This page represents one OCDS contracting process. Notices can be revised over time. Values may be estimates, award values or contract values and should be read with their displayed stage and date.

02 Awards and contracts

Published award records

1 shown
Active

Water Efficiency Campaign (WEC)

Awarded
1 December 2025
Award value
£75,000,000
Suppliers
1
Signed contract
15 February 2026

03 Organisations

Buyers, suppliers and other parties

18 parties
Buyer

UNITED UTILITIES WATER LIMITED

Haweswater House, Lingley Green Avenue, Great Sankey, UKD61, WA5 3LP, United Kingdom

Companies House 02366678 →
ProcuringEntity, ProcessContactPoint

The Water Services Regulation Authority

Ofwat, Centre City Tower, 7 Hill Street, Birmingham, UKG31, B5 4UA, United Kingdom

GB-PPON PPCX-7855-VXBT

Companies House links appear only for explicit GB-COH identifiers. BritDB does not create company links from a similar name or address.

04 Provenance

Source for this process

Contains public sector information licensed under the Open Government Licence v3.0. Official external links are available only on the source transition page.