The Provision of Journey Planning, Mobile Ticketing and Mobile Application

Description

The West Midlands Travel App (WMTA) Project aims to replace our current fragmented transport information with a simple, trusted, and dependable digital solution. Acting for its customers, Transport for West Midlands (TfWM) seeks a unified platform that simplifies the end-to-end customer experience for journey planning and mobile ticketing. By providing intelligent journey planning, accurate live updates, and easy mobile ticketing, the solution supports TfWM’s strategic objective to increase the use of public transport. This initiative is a foundational step towards delivering a cohesive and modern transport network, supporting bus franchising goals and our Local Transport Plan. The platform's ability to be a reliable, day-to-day tool for customers will allow TfWM to capture more valuable insights into customer behaviour, thereby supporting future enhancements and investment.