01 Procurement
Tender overview
- Buyer
- Agriculture and Horticulture Development Board
- Status
- Complete
- Procurement method
- Direct award
- Category
- Not supplied
- CPV classification
- Not supplied
- Tender period
- Not supplied — Not supplied
Description
To promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase. Key campaigns throughout the year include Lets Eat Balanced, Love Lamb week, Love Pork campaigns, Great British Beef Week & positive health messaging activity. Historically and for 2026- 2027 areas that AHDB will be purchasing include: Recipe static and tear off leaflets, aisle fins and flags & other in fixture promotion, Digital promotion mechanics (banners, featured product space, digital ads), retailer magazine advertorials, On pack stickers. This activity links the wider consumer marketing campaign(s) to point of purchase, increasing recognition and likelihood to purchase
This page represents one OCDS contracting process. Notices can be revised over time. Values may be estimates, award values or contract values and should be read with their displayed stage and date.
02 Awards and contracts
Published award records
AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
- Awarded
- 21 January 2026
- Award value
- £78,703
- Suppliers
- 1
- Signed contract
- Not supplied
AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
- Awarded
- 21 January 2026
- Award value
- £78,703
- Suppliers
- 1
- Signed contract
- Not supplied
AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
- Awarded
- 21 January 2026
- Award value
- £78,703
- Suppliers
- 2
- Signed contract
- Not supplied
AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
- Awarded
- 21 January 2026
- Award value
- £78,703
- Suppliers
- 1
- Signed contract
- Not supplied
AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase.
- Awarded
- 21 January 2026
- Award value
- £78,703
- Suppliers
- 1
- Signed contract
- Not supplied
AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
- Awarded
- 21 January 2026
- Award value
- £78,703
- Suppliers
- 2
- Signed contract
- Not supplied
AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
- Awarded
- 21 January 2026
- Award value
- £78,703
- Suppliers
- 1
- Signed contract
- Not supplied
AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
- Awarded
- 21 January 2026
- Award value
- £78,703
- Suppliers
- 1
- Signed contract
- Not supplied
AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
- Awarded
- 21 January 2026
- Award value
- £78,703
- Suppliers
- 1
- Signed contract
- Not supplied
03 Organisations
Buyers, suppliers and other parties
Agriculture and Horticulture Development Board
Middlemarch Business Park, Siskin Parkway East, Coventry, UKG13, CV3 4PE, United Kingdom
GB-PPON PBHX-8363-MBBVALDI Supermarket
Holly Lane, Atherstone, Warwickshire, CV9 2SQ, Warwickshire, UKG13, CV9 2SQ, United Kingdom
Companies House 02333320 →ASDA STORES LIMITED
Asda House, South Bank, Great Wilson Street, Leeds, UKE42, LS11 5AD, United Kingdom
Companies House 00464777 →CO-OP WHOLESALE LIMITED
Member Support Centre Waldo Way, Scunthorpe, UKE13, DN15 9GE, United Kingdom
Companies House 00980790 →CO-OP WHOLESALE LIMITED
2 Mountview Court, 310 Friern Barnet Lane Whetstone, London, UKI71, N20 0YZ, United Kingdom
Companies House 04801081 →Lidl
Lidl House, 14 Kingston Road, Surbiton, UKI63, KT5 9NU, United Kingdom
Companies House 02816429 →Marks and Spencer
Waterside House, 35 North Wharf Road, London, UKI32, W2 1NW, United Kingdom
Companies House 00214436 →Morrisons Groceries
71 Gain Ln, Bradford, UKE41, BD3 7DL, United Kingdom
Companies House 00776224 →Morrisons Groceries
Hilmore House, Gain Lane, Bradford, UKE41, BD3 7DL, United Kingdom
Companies House 09223090 →Sainsburys Supermarkets
33 Charterhouse Street, London, UKI43, EC1M 6HA, United Kingdom
Companies House 03261722 →Tesco
Tesco House, Shire Park, Kestrel Way, Welwyn Garden City, UKH23, AL7 1GA, United Kingdom
Companies House 00445790 →Waitrose Limited
1 Drummond Gate, Pimlico, London, UKI32, SW1V 2QQ, United Kingdom
Companies House 00099405 →Companies House links appear only for explicit GB-COH identifiers. BritDB does not create company links from a similar name or address.
04 Provenance
Source for this process
Contains public sector information licensed under the Open Government Licence v3.0. Official external links are available only on the source transition page.