Tender overview

Updated 11 March 2026

Buyer: Transport for Wales
Status: Complete
Procurement method: Direct award
Category: Not supplied
CPV classification: Not supplied
Tender period: Not supplied — Not supplied

Description

Transport for Wales has awarded a contract to YouGov for the continued provision of BrandIndex and Profiles subscription services. The contract delivers continuous brand tracking, audience insight, market analysis and reporting tools that support strategic decision‑making across marketing, commercial and product development. YouGov is the only provider able to offer seamless continuity of historical datasets, methodology and reporting frameworks, making alternative market options technically incompatible. The award is therefore made as a direct award in special cases under the Procurement Act 2023.

This page represents one OCDS contracting process. Notices can be revised over time. Values may be estimates, award values or contract values and should be read with their displayed stage and date.

02 Awards and contracts

Published award records

1 shown

Active

BrandIndex and Profiles renewal

Awarded: 26 February 2026
Award value: £240,000
Suppliers: 1
Signed contract: 3 February 2026

03 Organisations

Buyers, suppliers and other parties

2 parties

Buyer

Transport for Wales

3 Llys Cadwyn, Pontypridd, UKL15, CF37 4TH, United Kingdom

GB-PPON PPHD-4211-XYXJ

Supplier

YouGov

50 FEATHERSTONE STREET, London, UKI43, EC1Y8RT, United Kingdom

GB-PPON PRLT-2433-XDMZ

Companies House links appear only for explicit GB-COH identifiers. BritDB does not create company links from a similar name or address.

04 Provenance

Source for this process

FTS

Find a Tender OCDS data

Official UK procurement releases compiled into one process record.

Snapshot 22 August 2026→

Contains public sector information licensed under the Open Government Licence v3.0. Official external links are available only on the source transition page.