01 Procurement
Tender overview
- Buyer
- British Tourist Authority t/a VisitBritain/VisitEngland
- Status
- Active
- Procurement method
- Competitive flexible procedure
- Category
- services
- CPV classification
- Not supplied
- Tender period
- Not supplied — 4 August 2026
Description
These services are required to add anonymised data from mobile phones to VisitBritain's data suite. This timely and granular data will be a vital input to the Media Mix Model; an econometric analysis technique used to quantify the impact of Visit Britain’s marketing activity in driving tourism to the UK and identifying how this impact differs by region. A variety of methods allow mobility data providers to track the presence and movements of tourists via their mobile phones including via SDKs (software development kits) which are embedded in mobile apps, or via GPS and passive WiFi. Mobility data may be purchased from specialised agencies or from mobile network providers, both of whom are in scope for this tender.
This page represents one OCDS contracting process. Notices can be revised over time. Values may be estimates, award values or contract values and should be read with their displayed stage and date.
02 Awards and contracts
Published award records
No award object is present in this compiled process yet.
03 Organisations
Buyers, suppliers and other parties
British Tourist Authority t/a VisitBritain/VisitEngland
Victoria Square House, Victoria Square, Birmingham, UKG31, B2 4AJ, United Kingdom
GB-PPON PNTZ-2463-JRXXCompanies House links appear only for explicit GB-COH identifiers. BritDB does not create company links from a similar name or address.
04 Provenance
Source for this process
Contains public sector information licensed under the Open Government Licence v3.0. Official external links are available only on the source transition page.