EAST SUFFOLK DESTINATION BRAND POSITIONING REVIEW AND MARKETING STRATEGY DEVELOPMENT Lot 1, 3 and 4

Description

A Deed of Obligation (DoO) has been agreed as part of the planning (DCO) process for SZC, to mitigate potential impacts associated with the construction of the power station, whilst ensuring legacy benefits for local communities for decades to come. This includes a £12m Tourism Fund to mitigate potential impacts on the local visitor economy. The DoO establishes a Tourism Working Group which must approve the annual Tourism Fund Implementation Plan in order to enable investment via the Tourism Fund and then review the ongoing effectiveness of the spend. The 2025 Implementation plan was agreed 21st March 2025. East Suffolk Council invites quotations for services to support the delivery of a strategic marketing and destination branding programme. Destination Brand and Positioning Review To review the current destination positioning and brand identity for East Suffolk, with a view to defining a strong, unified, and distinctive destination brand. This will include an assessment of existing visitor facing materials and platforms, with particular attention to simplifying and clarifying the customer journey and messaging - a priority identified in recent industry workshops and audits. This should look to be a 'shared identity project', creating a unifying brand framework that can be flexible in use by all partners. Lot 1 : Destination Positioning Analysis and Strategic Insight Lot 2 : Suffolk -Wide Strategic Tourism Marketing Plan Lot 4: Implementation action plan and KPIs