01 Procurement
Tender overview
- Buyer
- Transport for Wales Rail Limited (Utility Buyer)
- Status
- Complete
- Procurement method
- Direct award
- Category
- Not supplied
- CPV classification
- Not supplied
- Tender period
- Not supplied — Not supplied
Description
Provision of Google Ads advertising services via a direct arrangement with Google. The contract supports ongoing digital marketing and pay-per-click PPC advertising activity, enabling Transport for Wales to manage advertising directly with Google and improve efficiency.
This page represents one OCDS contracting process. Notices can be revised over time. Values may be estimates, award values or contract values and should be read with their displayed stage and date.
02 Awards and contracts
Published award records
Google Ads Direct Advertising Services
- Awarded
- 22 July 2026
- Award value
- £5,000,000
- Suppliers
- 1
- Signed contract
- Not supplied
03 Organisations
Buyers, suppliers and other parties
Transport for Wales Rail Limited (Utility Buyer)
3 Llys Cadwyn, Pontypridd, UKL15, CF37 4TH, United Kingdom
GB-PPON PVJP-5451-JYWQGOOGLE UK LIMITED
3 Llys Cadwyn, Pontypridd, UKL15, CF37 4TH, United Kingdom
GB-PPON PYTW-6484-BTXPCompanies House links appear only for explicit GB-COH identifiers. BritDB does not create company links from a similar name or address.
04 Provenance
Source for this process
Contains public sector information licensed under the Open Government Licence v3.0. Official external links are available only on the source transition page.