01 Procurement
Tender overview
- Buyer
- Transport for Wales Rail Limited (Utility Buyer)
- Status
- Complete
- Procurement method
- Direct award
- Category
- Not supplied
- CPV classification
- Not supplied
- Tender period
- Not supplied — Not supplied
Description
Transport for Wales Rail has entered into a direct arrangement with Google for the provision of Google Ads Advertising services. This arrangement will enable the Marketing team to manage directly pay per click (PPC) advertising activity on the Google Platform.
This page represents one OCDS contracting process. Notices can be revised over time. Values may be estimates, award values or contract values and should be read with their displayed stage and date.
02 Awards and contracts
Published award records
Google Ads Direct Advertising Services
- Awarded
- 22 July 2026
- Award value
- £5,000,000
- Suppliers
- 1
- Signed contract
- 14 September 2026
03 Organisations
Buyers, suppliers and other parties
Transport for Wales Rail Limited (Utility Buyer)
3 Llys Cadwyn, Pontypridd, UKL15, CF37 4TH, United Kingdom
GB-PPON PVJP-5451-JYWQGOOGLE UK LIMITED
1 St. Giles High Street, London, UKI31, WC2H 8AG, United Kingdom
GB-PPON PYTW-6484-BTXPCompanies House links appear only for explicit GB-COH identifiers. BritDB does not create company links from a similar name or address.
04 Provenance
Source for this process
Contains public sector information licensed under the Open Government Licence v3.0. Official external links are available only on the source transition page.