FTS UK public procurement

Media Buying

AFFINITY WATER LIMITED

ActiveOCDS ID ocds-h6vhtk-077eb6
Tender value£6,000,0000 awards · 0 contracts

01 Procurement

Tender overview

Updated 2 October 2026
Buyer
AFFINITY WATER LIMITED
Status
Active
Procurement method
Competitive flexible procedure
Category
services
CPV classification
Not supplied
Tender period
Not supplied — Not supplied

Description

To appoint a supplier or suppliers to provide paid media (digital and offline advertising) services to Affinity Water. Affinity Water is seeking a strategic paid media supplier(s) to develop, plan, activate, optimise and evaluate an ongoing programme supporting Keep Life Flowing and our wider water saving and behaviour change activity. The programme must run throughout the year, supporting annual water reduction targets that reset on 1 April 2027. Activity must be ready to launch from April 2027, ahead of potential early heatwaves and increases in demand. The supplier(s) should be able to provide all services including but not limited to: - Paid media strategy, - Insight, analytics and optimisation, - Media and channel planning, - Media buying, - TV, - Radio, - Performance digital, - Social media buying.

i

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02 Awards and contracts

Published award records

0 shown

No award object is present in this compiled process yet.

03 Organisations

Buyers, suppliers and other parties

1 parties

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04 Provenance

Source for this process

Contains public sector information licensed under the Open Government Licence v3.0. Official external links are available only on the source transition page.