TXT In plain English
Company description
EXPLAIN MARKET RESEARCH LIMITED is a UK company whose Companies House status is “Active” and whose registered company type is “Private Limited Company”. Incorporated on 15 December 1993; registered for 32 years; registered office reported in NEWCASTLE UPON TYNE, ENGLAND. Its primary declared activity is 73200 · Market research and public opinion polling.
In its latest electronically filed accounts for the period ended 31 March 2025, it reported net assets £900,759. This BritDB profile also contains linked public records: 4 PSC records, 1 trade mark, 10 procurement records. This description is assembled from public data, is not a reliability assessment, and should be checked against the cited sources before a legally significant decision.
Web facts are never added from a name match alone. Internet enrichment requires the exact Companies House ID in Wikidata, and ambiguous results are excluded.
01 Company overview
Identity and registration
- Official name
- EXPLAIN MARKET RESEARCH LIMITED
- Company number
- 02880683
- Company type
- Private Limited Company
- Status
- Active
- Country of origin
- United Kingdom
- Dissolution date
- Not supplied
- Accounts category
- UNAUDITED ABRIDGED
- Mortgage charges
- 4 total · 0 outstanding · 4 satisfied
- Limited partnership members
- 0 general · 0 limited
A registered office is not necessarily a trading location. The address is reproduced from the Companies House bulk record and should be interpreted in that legal context.
02 Filing dates
Accounts and statements
Last accounts made up to
31 March 2025Next accounts due
31 December 2026Last statement made up to
18 June 2026Next statement due
2 July 2027BritDB does not infer overdue status when the source does not state it.
03 Filed financials
Latest electronic accounts
- Fixed assets
- £281,394
- Net assets
- £900,759
- Current assets
- £1,125,658
- Current liabilities
- £526,048
- Total assets less current liabilities
- £968,590
- Cash at bank
- £638,752
- Equity
- £900,759
Figures are taken from company-filed iXBRL/XBRL. Coverage is limited to electronic filings in the imported Companies House batch. Missing figures do not mean zero, and values have not been audited by BritDB.
04 Public procurement
Contracts Finder awards
NH1645 Perception Research
NORTHUMBRIA HEALTHCARE NHS FOUNDATION TRUST · ocds-b5fd17-4f8e4824-d9bb-4797-ae2c-db8063dcfdab
- Supplier named in award
- Explain Market Research Limited
- Award value
- £112,400
- Contract period
- 1 November 2024 – 31 October 2026
- Published
- 29 November 2024
- Procedure
- Call-off from a framework agreement
- Main CPV
- 79311000
- Source release ID
- ocds-b5fd17-4f8e4824-d9bb-4797-ae2c-db8063dcfdab-2024-11-29T15:00:02Z
Ofcom Market Research Framework 2024 - 2028
OFCOM · ocds-b5fd17-bafb3dbe-5101-40bb-96e4-09a29afacdb2
- Supplier named in award
- Explain Market Research Limited
- Award value
- £20,000,000
- Contract period
- 1 April 2024 – 31 March 2028
- Published
- 17 June 2024
- Procedure
- Restricted procedure (above threshold)
- Main CPV
- 79310000
- Source release ID
- ocds-b5fd17-bafb3dbe-5101-40bb-96e4-09a29afacdb2-2024-06-17T13:19:09+01:00
Online Research Community
NS&I · ocds-b5fd17-d859f1ed-01c0-4192-a72e-be3d8202b5e1
- Supplier named in award
- Explain Market Research Limited
- Award value
- £348,700
- Contract period
- 27 January 2024 – 26 January 2028
- Published
- 10 January 2024
- Procedure
- Call-off from a dynamic purchasing system
- Main CPV
- 79311000
- Source release ID
- ocds-b5fd17-d859f1ed-01c0-4192-a72e-be3d8202b5e1-2024-01-10T16:10:52Z
Research England Stakeholder Engagement
UK SHARED BUSINESS SERVICES LIMITED · ocds-b5fd17-8414a41e-ac33-402d-9674-7a59e95a0b37
- Supplier named in award
- Explain Market Research Ltd
- Award value
- £9,500
- Contract period
- 22 August 2022 – 12 October 2022
- Published
- 12 September 2022
- Procedure
- Competitive quotation (below threshold)
- Main CPV
- 73000000
- Source release ID
- ocds-b5fd17-8414a41e-ac33-402d-9674-7a59e95a0b37-2022-09-12T08:12:34+01:00
TRANSPARENCY PURPOSES ONLY - Defence Internal Communications Insight and Evaluation
MINISTRY OF DEFENCE · ocds-b5fd17-27bf80c0-37b2-4aab-bbe4-7bc10aa32bfc
- Supplier named in award
- EXPLAIN MARKET RESEARCH LIMITED
- Award value
- £14,000
- Contract period
- 4 January 2020 – 5 June 2020
- Published
- 23 January 2020
- Procedure
- Call-off from a framework agreement
- Main CPV
- 79310000
- Source release ID
- ocds-b5fd17-27bf80c0-37b2-4aab-bbe4-7bc10aa32bfc-2020-01-23T15:35:40Z
Explain Market Research Limited
THE DEPARTMENT FOR TRANSPORT · ocds-b5fd17-8a2351ac-765f-41fa-ac3e-3ec62f7d5a00
- Supplier named in award
- EXPLAIN MARKET RESEARCH LIMITED
- Award value
- £10,021
- Contract period
- 6 February 2019 – 31 March 2019
- Published
- 7 April 2021
- Procedure
- Call-off from a framework agreement
- Main CPV
- 73000000
- Source release ID
- ocds-b5fd17-8a2351ac-765f-41fa-ac3e-3ec62f7d5a00-2021-04-07T09:41:03+01:00
The supplier link is exact, but the award remains buyer-published procurement data. BritDB requires the GB-COH identifier supplied in the Contracts Finder OCDS release and does not infer suppliers from similar names.
TM UK trade marks
Exact owner-name matches
This is an exact normalised company-name match, not a registrar-confirmed ownership link. Another legal entity can have the same or a very similar name. UKIPO data is a historical 2018 snapshot; verify the owner and current status before relying on it.
05 Ownership and control
People with significant control
Explain Holdings Limited
- Owns 75% or more of shares
- Controls 75% or more of voting rights
- Country registered
- England And Wales
- Legal authority
- Companies Act
- Legal form
- Limited Company
- Place registered
- England And Wales
- Registration number
- 11983414
- Notified
- 23 December 2019
Mrs Kim Louise DavisSee 2 companies with this PSC name →
- Owns 75% or more of shares
- Controls 75% or more of voting rights
- Nationality
- British
- Country of residence
- England
- Notified
- 23 December 2019
- Ceased
- 22 June 2026
- Appointment Verification Statement Date: 2026-06-19T00:00:00Z
- Appointment Verification Statement Due On: 2026-07-02T00:00:00Z
Mrs Gillian Shiel
- Owns 25% to 50% of shares
- Controls 25% to 50% of voting rights
- Nationality
- British
- Country of residence
- England
- Notified
- 19 August 2018
- Ceased
- 23 December 2019
Mr David James ShielSee 6 companies with this PSC name →
- Owns 25% to 50% of shares
- Controls 25% to 50% of voting rights
- Nationality
- British
- Country of residence
- United Kingdom
- Notified
- 6 April 2016
- Ceased
- 23 December 2019
PSC records are company-filed public-register information. When the exact same displayed individual name occurs at multiple companies, BritDB offers a non-indexed cross-reference page. It is a name match only, not proof that the records describe the same person. Service addresses and partial dates of birth are deliberately omitted.
06 Charity register
Charity Commission links
No exact company-number link in this snapshot
The Charity Commission extract did not explicitly associate this Companies House number with a charity. BritDB does not use a name-only match to fill the gap.
This company-level check covers the Charity Commission for England and Wales. Links are accepted only when the official extract supplies this exact company registration number. Scottish charities now have separate OSCR profiles, but OSCR’s bulk fields do not provide a Companies House number, so BritDB does not infer a company link.
07 Northern Ireland charity register
CCNI exact company links
No unambiguous company-number link found
The CCNI source number did not resolve uniquely to this Companies House record. BritDB did not use a name or address match.
CCNI publishes company numbers without a jurisdiction prefix. BritDB links only when the plausible padded UK and NI candidates resolve to exactly one Companies House company.
08 Sanctions screening
UK Sanctions List
No exact business-registration-number link found
The imported UK Sanctions List did not supply this Companies House number as a UK-linked business identifier. BritDB did not attempt a name-only match.
No exact link is not sanctions clearance. UK restrictions can apply through ownership or control even where an entity is not separately named. Always use the current official list and obtain appropriate advice for a legally significant decision.
09 Public procurement
Find a Tender links
CM3419 Customer Insights
YORKSHIRE WATER SERVICES LIMITED · updated 12 August 2026
- Tender value
- £3,000,000
- Awards
- 1
Customer Research Services Framework
Southern Water Services Limited · updated 4 August 2026
- Tender value
- £4,500,000
- Awards
- 1
Customer Research and Engagement
NORTHUMBRIAN WATER LIMITED · updated 17 March 2026
- Tender value
- £1,000,000
- Awards
- 1
Stakeholder Framework
NORTHERN GAS NETWORKS LIMITED · updated 8 May 2024
- Tender value
- Not supplied
- Awards
- 27
These links use only the GB-COH identifier supplied in the procurement record. A company may have other public-sector work that is absent, older, below publication thresholds or published without a Companies House identifier.
10 Environmental register
Environment Agency waste registrations
No exact company-number registration linked
The licensed Environment Agency subset did not contain this exact Companies House number. BritDB did not attempt a name-only match.
This is a privacy-reduced, exact-company subset. The full official register also includes sole traders and applicants without a matching Companies House number. Check the current Environment Agency register before relying on registration status.
11 Nature of business
Standard Industrial Classification
12 Connected public record
Checks beyond the company register
Charity Commission
0 exact company-number links.
Northern Ireland charities
0 unambiguous company-number links.
Public contracts
4 procurement processes linked by exact GB-COH identifier.
Waste register
0 exact company-number registrations.
Corporate notices
The Gazette is not yet connected.
UK Sanctions List
No exact business-registration-number link in this report.
A checked source with no exact link is not a clean bill of health. Unchecked sources remain unknown, while sanctions may also apply through ownership or control of a listed person or entity.
13 Record timeline
Dates in the bulk record
- Confirmation statement
Latest confirmation statement made up to this date
- Accounts
Latest accounts made up to this date
- Incorporation
Company incorporated
14 Provenance
Sources for this profile
Identity, address, status, dates, SIC, previous names and mortgage totals.
Company-filed electronic accounts and extracted headline financial facts.
Historic awards linked by exact source-supplied GB-COH company identifier.
Current and ceased significant-control records joined by exact company number.
Daily England and Wales extract matched only by the official company registration number.
Daily CCNI export with company links only where the source number resolves unambiguously.
Complete FCDO list checked by exact UK-linked business registration number.
Procurement parties checked only through exact GB-COH identifiers.
Licensed subset linked only by exact Companies House number.
Financial regulation and licences.
Companies House, Charity Commission, OSCR and UK Sanctions List information is public-register data. BritDB reproduces and organises it with source-specific limits; official external links are kept on the dedicated source pages.