Broadcast Public Relations Agency for Consumer Broadcast Campaigns

Description

OS has appointed a Broadcast Public Relation agency to support the in-house PR team in delivering successful consumer broadcast campaigns. The agency will work with the in-house team to develop and deliver campaigns (estimated 2-3 per year) supporting the consumer business unit, including product launches, research results and increasing brand awareness around key milestones and events such as Christmas, Map Reading Week and National Get Outside Day. There will also be additional ad-hoc national and regional public relations support required for book launches, consumer partnerships and to leverage OS brand ambassadors. The agency will be responsible for delivering a complete range of Broadcast Public Relations services. This includes developing creative and strategic concepts that are tailored to OS’s target audiences and designed to strengthen the brand’s presence across television, radio, and podcasts. The agency will ensure that all ideas align with OS’s consumer objectives and reflect the company’s mission to help people explore the outdoors safely and enjoyably. The contract will be for two years with the option to extend annually for a further one year (2+1). Therefore, if all extensions were taken the full length of the contract would be for three years. The start date of the contract is 1 March 2026.